Hello, Thank you Francoise. I think Jos did that for last year's conference. Couldn't find it though. If someone else (or Jos) remembers it, maybe he/she can add it here (just to check some guidelines). Some who couldn't come and want to help, they have to know what's up. I kind of merge some replies from your last mail.
1. Izabel asked about a "marketing Strategy", and apparently, the word strategy is not appreciate that much (according to Richard).
so ... guide line ? a kinda direction ? other word ?
First of all, what strategy mean? What we should focus? Something else? Also marketing sounds commercial like it's a company or something. We are community. Example is GNOME that changed the "title" to engagement. What is the subjects that someone can do as marketing team member? First of all, everything have to be added to the wiki Portal https://en.opensuse.org/Portal:Marketing so everyone will be aware of what we do. 1. Write news and spread the word to social media channels. 2. Write articles for magazines and blogs. Maybe merge lizards and have it like huge community blog or something. 3. Press releases and respond to press queries 4. Release notes and release campaigns 5. Beta and Release Parties 6. Websites and wiki pages 7. Regular meetings (let's say once a month?) for future actions 8. Cooperate with artwork team to ask for anything that marketing needs. 9. Organize openSUSE presence at conferences and give talks Do we need the advocate program. It's a huge difference to have a title and promote openSUSE to conference (that's not organized by openSUSE). We need people to act. A long time ago I sent a proposal to 3 people for that program http://goo.gl/xMT0FK Nothing happened. Actually there's need of one person per country to send him the promo materials and then he can forward them to the events, LUGs, hackerspaces etc. But since now we have a committee for promo materials, we should make some rules for that.
2. Richard as a board member told us that the year coming priority is to get more contributors in openSUSE. The question is how ??
(And he talked about the website would need a refresh ... but the SUSE designer team have no time ...)
Personally I think we have to focus what we want to do with the community. I mean do we want to go to events and try to focus on new users and bring them to openSUSE? Do we need to focus on advanced users? Please check Jos' presentation at oSC14 and you'll see what I mean. New users...all the way!!! First, try to create strong local communities, of users and people who want to engage with the community and then try to join the global events. Bring fresh people. Usually you can find them in Universities/Schools (maybe we should turn the advocate program to university advocate program). Of course you can join openSUSE conference, but please go to every possible presentation and bring the information back to your country. Present it to local community. If there's not one, join a LUG and try to make some gatherings there. I know that might be difficult but it works. See Jos' presentation at oSC14 about how to do that. Some ideas: 1. Try to create events such as openSUSE nights. A 5hours event at your LUG/hackerspace. The first 2 hours can be a presentation of 1 hour (everyone can do a presentation about a project) and the other 3 hours can be hands on. Try workshops. Try to learn a new programming language and push them to join GSoC or OPW (both give 5500$). Try the new openSUSE version and report bugs. 2. Try a fun night with openSUSE beers. You can go to drink beer. You can go with your friends but this time name it openSUSE beers. Bring new people and show them that we have fun. Discuss openSUSE related subjects. Do brainstorm and provide us for some new awesome ideas.
3. According to me (each one can add his own point of vue), marketing is not only a mission of "being visible" but "being attractiv"
Example : ok for OSC pictures all over the web, but I am not sure that an empty conference room is a good thing
same for articles or news ... which are necessary and I think that for ex Yorgo (Greece) and Jos do a great job - or did ? will go on doing ? Zvebor told that you did not have the time to write the article for OSC ? And Robert (when Isazel asked) said that Jos will go on writing openSUSE news. So ?
Sure it's not attractive. I guess there are 2 ways to show more people. Either you have smaller room or invite more to come. To do so, I guess we have to book the keynote speakers early. They have to be attractive to the people (like rock stars-legends). The program has to be ready early. Even if it's not 100% ready, people have to know what they will see, so they can attend. Local communities have to promote the conference to target audience. Target audience is a computer science students. They expect to see that openSUSE linux is easy to use, how to use it, it's not only software but people, the community like to have fun, we go to conferences to learn new things (sneak peak of the presentations), meet with people and have fun. I did it last year and I got 30-40 registrations (I also sent them follow up e-mail. Actually registration to OSEM is still tricky. People is used to register to a site and that's it. Here they have to register to the site for their account and then register to the event). Well, as said before, we should make some noise with articles. Articles for newbies and for advanced users. That way we can attract more people. Ideas: OMG SUSE (or OMG openSUSE), world of openSUSE, Lizards corner Along with that, we should gather every possible picture from events, conferences and create a beautiful album. Do you think that can happen to Google + or Facebook? Or some other infra? I know we have some to Flickr and mainly G+. But we should gather them all together. Like the Youtube channel. Well, I might write something more next. That's for now. Take care, Stathis -- http://about.me/iosifidis http://linkedin.eiosifidis.info/ http://www.eiosifidis.info http://gnome.eiosifidis.info http://www.gnome.gr http://www.opensuse.gr Great leaders don't tell you what to do...They show you how it's done. Power corrupts. Absolute power corrupts...absolutely. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org