On Tuesday 24 August 2010 00:32:01 Graham Lauder wrote:
On Monday 23 Aug 2010 10:16:26 Jos Poortvliet wrote:
On Tuesday 17 August 2010 13:19:23 Graham Lauder wrote:
The principle job of marketing is to create "Brand Awareness", it could in fact be argued that it is it's only function and anything else that a marketing team does, goes back to that simple statement.
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Also note that we need a (open)SUSE foundation which owns the brand if we want to change our name to SUSE - it is trademarked by Novell.
Fair enough, then like anything we have to bring them onboard, make the case for change and make it so persuasive that they will see the rightness of it and back it too the hilt.
Don't count on that. SUSE is the corporate brand. It is owned by Novell and will continue to be. It is a strong brand and we're lucky to be allowed to connect to it through adding 'open' in front. Besides, I personally like the 'open' part. Name change - you can discuss as long as you want but that won't happen in the next 5 years. Sad (maybe) but true (absolutely).
Finally, I really think we've got to cover our bases before we venture in the bold lands of changing brands...
Cover what bases. There are no bases to cover, we haven't got off home plate.
I mean - get the strategy discussion done. Get marketing materials. Get regular news on news.opensuse.org (besides the great weekly news). Get the ambassador program running. Etc etc etc. No matter how important a brand is, ours might not be super but it IS well known and recognizable and has a cute geeko. Frankly, priority should be on getting work done like the things I mentioned - they make much more difference. At some future point we might revisit this question but now it is just mail mail mail - but no result. Not your fault but that's how the circumstances make it. Besides, something like this - needs years of preparing. And won't start by mail or IRC - it's too complicated for that. It needs high bandwith communication. In other words, a real life meeting.
The opposition has pitched, now, we can either smash the ball outta the park and make people notice us or drop the bat and scurry back and hide in the bunker to strategise some more.
Oh and I did an approval rating survey at a local LUG on the packaging of 11.3 vs 11.1. 100% in favour of the OpenSLX packaging. Well done them.
Yep, OpenSLX puts in a lot of work.
Cheers GL