openSUSE Marketing

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August 2010

43 participants
52 discussions

Re: [opensuse-marketing] Communication via VoIP
by Koushik Kumar Nundy 01 Aug '10

01 Aug '10

Hi all, On 16 July 2010 19:35, Matt Hayes <dominian(a)slackadelic.com> wrote: > <snipped> > > Have we thought about using one of the 'free' conferencing centers out > there in the world? I'm sure there is probably a few out there we could > utilize. Is there really a free software that can be used for conferencing? I mean with more than 2 people, preferably with video capabilities, if that is possible. That kind of video or atleast audio conference or meeting, like sitting around a round table, could do wonders to our efforts in terms of a11y and clarity of work methods. Also, it would help us know who we are working with better, and that is nearly never a bad thing. > > -Matt > ~kknundy -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe(a)opensuse.org For additional commands, e-mail: opensuse-marketing+help(a)opensuse.org

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Re: [opensuse-marketing] Check Satistics page
by Will Stephenson 01 Aug '10

01 Aug '10

On Saturday 31 July 2010 20:33:37 Bryen M. Yunashko wrote: > On Sat, 2010-07-31 at 20:18 +0200, jdd wrote: > > Le 31/07/2010 19:16, Rajko M. a écrit : > > > Check Satistics page: > > > http://en.opensuse.org/openSUSE:Statistics > > > 11.3 is not used as much as 11.2, etc. > > > > if it work, don't break it! impressive stability among versions, still > > many 11.0 and nearly as many 11.1 & 11.2 Rearranging your mail as I quote it (and not just because of the kdepimlibs 4.5RC3 quoting bug): > It's hard to draw instant conclusions about the numbers. Clearly, the > marketing team is accountable in large part for increasing numbers where > we can. But we had two challenges wrt to 11.3. > > The first challenge is that this is a rebuilding year for the Marketing > Team. As I have said before we launched 11.3, my most important goal > was team participation, not numbers. In that respect, I'm sure many of > us can say it was a success. Team participation, commitment and > willingness to learn and understand was important and it helped many on > the team to better understand where their strengths and weaknesses were > in preparation for the next release when we can hit it even harder. > I probably should also say that the lack of a highly-visible public > figure to sell openSUSE had some impact as well. 11.3 was released > without a Community Manager. Now that Jos is here, we'll once again > have a public face to promote openSUSE. I've moved these two paragraphs together because they are related and are important to consider together as our new Community Manager finds his feet in his new role and establishes a working relationship with th Marketing Team. Our previous Community Manager (understandably, given his background in journalism) mostly played the role of a Press Lead, with a good press channel for announcements, articles in the technical press, with some visibility at events. He was mostly doing that on his own. Now that we have 'opened' the marketing function to community input, we have the resources to act in a wider range of media and geographies. If we combine this with awesome coordination and planning, we can far exceed the marketing impact achieved for 11.2 and earlier. Jos can share his experience in community team marketing to achieve this. Having a well-organized Marketing Team doing the actual daily press work allows the Community Manager to keep a view across all the other functions of the openSUSE community to create new opportunities for contribution and streamline existing processes, while of course maintaining the relationships needed for an effective press channel. > The second challenge is actually the version number itself. And as we > recall, in -Project mailing list, there's been an ongoing discussion > about coming to a better definition of what versions mean for openSUSE. > I, and at least some others, knew that pushing the next release as 11.3 > would be a message problem for us because the .3 change is perceived by > many to be simply an update. That versioning discussion needs to > continue until we have a clearer way of defining what each version > release means to the public. Other factors external to marketing that influence 11.3 initial uptake: * Summer release, people have other things to do besides sit at a computer, college students are all clearing tables at Starbucks * No brand new desktop release (KDE SC 4.4.5, GNOME 2.30) to encourage installations. For many of our users the desktop is openSUSE. For the rest of them there were even fewer attractive changes: GCC 4.5? No new Xorg. No Plymouth, or Upstart. Btrfs is only attractive to tweakers. The LXDE edition seems to have generated quite a lot of interest, however, but it remains niche. NB we will be releasing 11.4 right after KDE SC 4.6 comes out in the winter so we'll have the drop on other major distros that will release in the spring. We should start planning how to market this and to talk to other teams to discover what features will be coming up in the next 6 months and make some noise about them. As a concrete step, I have proposed a talk about new KDE features in 11.4 for the openSUSE conference, and am kindling discussions in the openSUSE KDE group about the features they may want to add into 11.4 But as Bryen writes, the Marketing Team did a great job for 11.3 considering that we were regrouping that team and we didn't have Joe's press channel working. Will -- Will Stephenson, openSUSE Team SUSE LINUX Products GmbH - Nürnberg - AG Nürnberg - HRB 16746 - GF: Markus Rex -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe(a)opensuse.org For additional commands, e-mail: opensuse-marketing+help(a)opensuse.org

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