Comment # 8 on bug 1208384 from Takashi Iwai

For permanently blacklisting, create a file /etc/modprobe.d/60-atomisp.conf
containing the line:
  blacklist atomisp

About the beep problem: this is possibly a known long-standing problem of ASoC
SOF Baytrail/Cherrytrail driver (bsc#1186422).
The upstream bug entry is:
  https://github.com/thesofproject/sof/issues/3868

A workaround is to add the option
  options snd_sof sof_debug=1

Create a file /etc/modprobe.d/60-sof-debug.conf containg the line above, and
reboot/retest.