Bryen M Yunashko - 4:04 15.05.12 wrote:

On Tue, 2012-05-15 at 10:47 +0200, Jos Poortvliet wrote:

...

Heya all,

As I said before I've been talking to Andres 'anditosan' Silva about an openSUSE Conference logo. He pulled in Michael Fox and together this is what they came up with after a number of itterations:

http://s1108.photobucket.com/albums/h414/anditosan/?action=view¤t=oSC_Logo2_anditosan_tiled.png

The idea behind it is: - it's taken from Andy Warhol's famous Marilyn Monroe painting - new, fresh, groundbreaking art. If you steal, steal from the best etc ;-) Google it if you don't know it...

No really fan of his, so I'll not comment on style.

...

- we can use this incarnation as our oSC artwork. But imagine replacing three of the four geeko's with a SUSE Labs logo, a Gentoo logo and a LinuxDays logo. Of course in that style. Then we have 4-in-1, showing the unity yet unique-ness of our 4 events-in-one.

This is a great idea actually I think! IIRC we had puzzle pieces for the first Conference, so this kinds of corresponds.

...

What do you think?

Please keep artwork and these gents in CC when discussing this.

/Jos

I get the concept, looks pretty cool and I'm looking forward to seeing the concept with the actual logos as you outlined above. As for the Praha skyline image at the bottom, obviously I've never been to Praha so maybe this is a highly recognizable skyline image, but for some reason, this particular imagery seems to be highly religious which may or may not be well received by some.

Regarding the scenery, I thinks it's not the most famous one, but quite representative. My guess would be that it is taken from Charles bridge, and it is looking at the old town. For example the tower on the right of statue, is old city hall tower. Two towers on the left of the statue doesn't actually belong to the church we see in front, but are part of Clementinum[1] which used to be Jezuits college, but is library nowadays. And one of these is used to measure and record weather in Prague. As a old town, we have quite a lot of old buildings in city center and quite some of them used to have some religious meaning, but nowadays, I think we are one of the least religious countries in the world[2] and there is quite some of these building that are used for completely different purpose. One of the buildings of my Univeristy used to belong to Jezuits as well (after that it was court, vault, military building, ...). [1] http://en.wikipedia.org/wiki/Clementinum [2] http://en.wikipedia.org/wiki/Irreligion -- Michal Hrusecky -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org

On May 15, 12 15:35:01 +0200, Michal Hrusecky wrote:

Jos Poortvliet - 10:47 15.05.12 wrote:

...

Heya all,

http://s1108.photobucket.com/albums/h414/anditosan/?action=view¤t=oSC_Logo2_anditosan_tiled.png

Apart from me not liking Warhol, I have some other comment as well. I think it is too complicated.

I like the Warhol idea. (Sorry :-)) It works well as a poster. Especially with strong colors. I'd make it a tad brighter, (gamma value of a mac=1.0, vs PC=2.2?) and maybe make one of the geekos do the MonaLisa smile: http://s1260.photobucket.com/albums/ii565/jnweiger/?action=view¤t=oSC_Logo2_anditosan_tiled_g22.png I agree that it might not work well as a logo. Too much structure, too many colors. cheers, JW -- o \ Juergen Weigert paint it green! __/ _=======.=======_ <V> | jw@suse.de back to ascii! __/ _---|____________\/ \ | 0911 74053-508 say #263A!__/ (____/ /\ (/) | _____________________________/ _/ \_ vim:set sw=2 wm=8 SUSE LINUX Products GmbH, GF: Jeff Hawn, J.Guild, F.Imendoerffer, HRB 16746 (AG Nuernberg), Maxfeldstrasse 5, 90409 Nuernberg, Germany SuSE. Supporting Linux since 1992. ☺ -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org

On Tue, May 15, 2012 at 5:07 PM, Jos Poortvliet wrote:

On Tue, May 15, 2012 at 3:35 PM, Michal Hrusecky wrote:

...

Jos Poortvliet - 10:47 15.05.12 wrote:

...

Heya all,

As I said before I've been talking to Andres 'anditosan' Silva about an openSUSE Conference logo. He pulled in Michael Fox and together this is what they came up with after a number of itterations:

http://s1108.photobucket.com/albums/h414/anditosan/?action=view¤t=oSC_Logo2_anditosan_tiled.png

The idea behind it is: - it's taken from Andy Warhol's famous Marilyn Monroe painting - new, fresh, groundbreaking art. If you steal, steal from the best etc ;-) Google it if you don't know it...  - we can use this incarnation as our oSC artwork. But imagine replacing three of the four geeko's with a SUSE Labs logo, a Gentoo logo and a LinuxDays logo. Of course in that style. Then we have 4-in-1, showing the unity yet unique-ness of our 4 events-in-one.

What do you think?

Apart from me not liking Warhol, I have some other comment as well. I think it is too complicated. Might look good and people might like it, but to me it looks like it might be difficult to recognize in smaller format and there is just too much details. For logo I would prefer something much simpler with more contrast. Summit logo is great.  Little bit artistic font, three palm trees - simple, easily recognizable on the first sight even in dimmed/colored light. This one is a colorful square, than chameleon, than something on bottom, than hey, it's openSUSE Conference in Prague!

We can easily make a single-geeko version, like these (made earlier by Anditosan and MFox: http://dl.dropbox.com/u/29347181/oSC_Logo_anditosan.png http://dl.dropbox.com/u/29347181/oSC_logo_final_03.png http://dl.dropbox.com/u/29347181/oSC_Logo2_anditosan.png

We can settle on a final variation later. So, we'll have posters, both for openSUSE alone (like the one in the first post in this thread) and the tiled one with four logo's AND we'll have a logo without tiling.

The thing we have to decide upon is the CONCEPT - details and various versions we can make later, for t-shirts, posters, website etcetera. This is actually part of the concept itself - Warhol made many variations on the original one and there's lots more on the web. So that's all cool. Just creates work for Andy and Michael and whoever helps them out :D It seems we have consensus here that this is awesome, that's good. But we need the others on board: Gentoo (probably not a big issue), SUSE Labs (same) and LinuxDays (no idea?!?). They each need a (variation on their) logo which fits the style so it can be one of the 4 tiles in the 'complete conference poster'. Andy and Michael will probably have to come up with the one for SUSE Labs (based on the rough labs logo's I could find on the web) and possible also the Gentoo one. We have to ask the LD people if they have a logo - and if they're OK butchering it into the style we're using with these tiles. And if they like the idea etc :D So that's what Michal will have to do. I think it's best that we first try and make one with the logo's of Gentoo and LABS in there, so it looks closer to the final one - have a placeholder for LinuxDays, like a big ? in the right style, then ask them if they can help us fill in that question mark :D I hope Andy and Michael can find time for the above - come up with Warhol-ified Gentoo and SUSE Labs logo's and a question mark, create a 2x2 version and give it to Michal so he can ask the LD people. All on board? Jos

/Jos

...

--        Michal Hrusecky -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org

Jos Poortvliet - 17:07 15.05.12 wrote:

On Tue, May 15, 2012 at 3:35 PM, Michal Hrusecky wrote:

...

Jos Poortvliet - 10:47 15.05.12 wrote:

...

Heya all,

As I said before I've been talking to Andres 'anditosan' Silva about an openSUSE Conference logo. He pulled in Michael Fox and together this is what they came up with after a number of itterations:

http://s1108.photobucket.com/albums/h414/anditosan/?action=view¤t=oSC_Logo2_anditosan_tiled.png

The idea behind it is: - it's taken from Andy Warhol's famous Marilyn Monroe painting - new, fresh, groundbreaking art. If you steal, steal from the best etc ;-) Google it if you don't know it...  - we can use this incarnation as our oSC artwork. But imagine replacing three of the four geeko's with a SUSE Labs logo, a Gentoo logo and a LinuxDays logo. Of course in that style. Then we have 4-in-1, showing the unity yet unique-ness of our 4 events-in-one.

What do you think?

Apart from me not liking Warhol, I have some other comment as well. I think it is too complicated. Might look good and people might like it, but to me it looks like it might be difficult to recognize in smaller format and there is just too much details. For logo I would prefer something much simpler with more contrast. Summit logo is great.  Little bit artistic font, three palm trees - simple, easily recognizable on the first sight even in dimmed/colored light. This one is a colorful square, than chameleon, than something on bottom, than hey, it's openSUSE Conference in Prague!

We can easily make a single-geeko version, like these (made earlier by Anditosan and MFox: http://dl.dropbox.com/u/29347181/oSC_Logo_anditosan.png http://dl.dropbox.com/u/29347181/oSC_logo_final_03.png http://dl.dropbox.com/u/29347181/oSC_Logo2_anditosan.png

Geekozilla :-D From my side awesome! And Geeko even looks a little bit angry like he is going to crush the city (in the literal sense, but will be doing that in the other one). Simple enough, high contrast, can imagine in even in b/w. btw. Like the first one the best.

We can settle on a final variation later. So, we'll have posters, both for openSUSE alone (like the one in the first post in this thread) and the tiled one with four logo's AND we'll have a logo without tiling.

-- Michal Hrusecky -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org

Bryen M Yunashko - 12:20 15.05.12 wrote:

On Tue, 2012-05-15 at 18:19 +0200, Michal Hrusecky wrote:

...

...

http://dl.dropbox.com/u/29347181/oSC_Logo_anditosan.png http://dl.dropbox.com/u/29347181/oSC_logo_final_03.png http://dl.dropbox.com/u/29347181/oSC_Logo2_anditosan.png

Geekozilla :-D From my side awesome! And Geeko even looks a little bit angry like he is going to crush the city (in the literal sense, but will be doing that in the other one). Simple enough, high contrast, can imagine in even in b/w.

btw. Like the first one the best.

Although I really like Geekozilla picture, I showed it a little bit around and didn't received only awesome feedback. So what other negative feedback I got (will left out positive one as positive one isn't constructive, sorry for sounding too negative): 1) Why Warhol? I personally don't like him that much, but that apart, what is his connection to openSUSE, Prague or anything? What we are trying to say with Warhol? If we want to go with famous artist which had some connection to this years conference, we can go for Mucha[1]. 2) Colors. This is actually going to have two parts :-D a) Why do we have openSUSE branding palette[2] if we are ignoring it? General rant that our promoting materials are not really following strong branding guide... b) Colors are weird and doesn't reference Warhol and the reference to Warhol is weak anyway so people are not going to put it together, so it leaves out just weird colors. 3) I was told that it doesn't send any message. That as a picture it's ok, but we are trying to use it as logo or a poster to promote our conference so it should scream openSUSE, conference and Prague. And this doesn't scream anything according to the feedback.

If I had to choose one of the three, it would be #2. It would definitely elicit at "WTF is that?!?" look from passerbys. And that's always a good thing because it generates conversation no matter whether the content was a good or bad impression.

Well, we want to promote our conference so I would say that we want leave a good and great impression. "WTF is that?!?" can also mean I clicked somewhere wrong, where is my back key...

These designs are meant for one primary purpose, to promote the Conference. It's a marketing thing and marketing isn't always about creating visual pleasntries, its about creating engagement and conversation any way possible.

I would say that this could work on booth, if they are stunned by something they just saw, it's easy for people at booth to grab them and start talking to them :-D But on web if I feel appealed by artwork, I'm going to read at least a little bit of text and share it around even if I'm not really interested in the subject. If I'm interested and I don't like the artwork, I'm going to read but much less chance of return/show it to friends/share it. I didn't wanted to sound as negative as I sound, I really appreciate it especially as I can't create anything better, but wanted to relay feedback I got to make it all better ;-) [1] http://en.wikipedia.org/wiki/Alfons_Mucha [2] http://en.opensuse.org/Help:Colors -- Michal Hrusecky -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org

Bryen M Yunashko - 15:31 15.05.12 wrote:

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I think you've given some good feedback which I'm sure Andi and Michael will appreciate. I do think however that ultimately it is the artist's choice how to present their creation. We can appreciate or not appreciate Warhol's influences in this artwork and I honestly believe that his style has become so culturally pervasive that the style itself has become more recognizable than the artist himself.

I totally agree that artist can get inspiration anywhere. Just wanted to point out that there might be other interesting sources of inspiration actually screaming Prague instead of Pittsburgh/New York.

Bottom line, we can choose to reject someone's (Andi and Michael)'s artwork, we can choose to offer feedback, we can choose to embrace, but I think we have to be very careful not to cross the line telling them to go a different way. (Not that I'm saying you are doing that at all) because an artist's work is often deeply personal.

Yes, providing criticism which doesn't sound like mocking is difficult. And providing feedback while still saying that you like the work and appreciate it (which we obviously all do) is even harder, especially if you are really direct person and don't know all the smoothering phrases. My point was just suggesting a different artist, which is well known and well known in connection to Prague and also has famous recognizable style. Might be a good source of inspiration ;-)

I don't, however agree with the criticism about color palette branding. There are lots of "products" under the openSUSE Project umbrella that don't follow common branding guidelines. Open Build Service for instance. Each product should have its own flexibility to brand itself, and the openSUSE Conference is similarly a product offered under the openSUSE Project.

Well, the thing about palette I get in general, on different topics. That we don't use palette and we do whatever we want. Sometimes we don't use Tango although mostly we do. That this weakens our brand in general. I'm not artist, so I don't engage in most of the artistic discussions. But every time we do something new that ignores it, I get this kind of feedback from community. And as I was providing some feedback for this part, I brought it up as well ;-)

Likewise, I'm hoping to see the Summit expand and spread to other parts of the world so that we have multiple Summits, and in that case, we'll probably use the Summit logo that Andi created as the branding for future Summits sans the palm trees depending on the location. That logo too doesn't use openSUSE font branding guidelines.

I do agree that this proposed design should not be considered the logo for oSC because it doesn't fit into the concept of a logo. Apparently Andi agrees as well based on this morning's brief IRC conversation. I still say we should offer it up as posters (once the final design is done.)

Ok, that was one of my points, glad to hear that we are on same page.

And I would be very careful to assume to tighten any artwork design to "what does it say about about the conference?" I can assure you that despite best efforts and planning, the final outcome of a conference is often not exactly as it was the first day the team agreed to a set goal. :-) Let the artwork be somewhat flexible and let it be the artist's interpretation of the event. After all, openSUSE Project itself is subject to varied and diverse opinions of definition. :-)

Yes and no. We want the artwork for some reason and that is to promote conference. So even if we will have great poster with old Challenger and lady in bikini, I don't think it is a good artwork for conference. Unless it will be parked before the university and have Geeko painted all over it. As well as some abstract art styles wouldn't serve that well. Yes, we can put it on wall inside. But generally we want to relay some message and be a reminder of the conference. But we are getting off-topic here and I thing this doesn't deserve any deeper discussion. And we are just speaking about the same thing we want just in different words ;-) -- Michal Hrusecky -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org

On 05/15/2012 04:07 PM, Bryen M Yunashko wrote:

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Yes and no. We want the artwork for some reason and that is to promote conference. So even if we will have great poster with old Challenger and lady in bikini, I don't think it is a good artwork for conference. Unless it will be parked before the university and have Geeko painted all over it. As well as some abstract art styles wouldn't serve that well. Yes, we can put it on wall inside. But generally we want to relay some message and be a reminder of the conference. But we are getting off-topic here and I thing this doesn't deserve any deeper discussion. And we are just speaking about the same thing we want just in different words ;-) Rest assured, I think we are on the same page and don't think we are being critical of each other, just different approach of wording and

On Tue, 2012-05-15 at 23:42 +0200, Michal Hrusecky wrote: perceptions. It's all good, Mr. Hrusecky! :-)

Bryen

These are all interesting comments. I believe there is good reason to take all of these comments into account. First, Warhol used his paintings to be iconic, to draw attention and make a simple, but strong connection, with celebrities of the time. He used strong colors in a very reduced color palette to expand on the idea of simple colors. I think, if anything, we are trying to imitate the "spirit" of these creation rather than recreating a Warhol in the 21st century. The idea with this logo-poster was to draw in some eyes into it through the use of strong colors and a simplified color palette. To stick with openSUSE colors for this would have meant to bury the logo into a color palette that belongs to our distribution desktop version rather than a poster to promote an openSUSE activity. Michal, I didn't know you had an interest in artwork. You should definitively join out team. Especially if you have an eye for what's good taste and design. Please participate. Add yourself to the mailing list and join us on #opensuse-artwork. In the mean time I will wait until there is more official word, aka Jos, about what we can do for the logo to be used as or what variations should be made. Either way Michael and I also had a hard time finding some good color combinations and themes. We are all glad to see that at least, our work provokes a healthy conversation. Then it has accomplished the work it was supposed to do. Please define some ideas that you would like to see on the artwork for the conference, not so stringent, and we can modify accordingly. Andy (anditosan) -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org

On Tue, May 15, 2012 at 9:46 PM, Michal Hrusecky wrote:

Bryen M Yunashko - 12:20 15.05.12 wrote:

...

On Tue, 2012-05-15 at 18:19 +0200, Michal Hrusecky wrote:

...

...

http://dl.dropbox.com/u/29347181/oSC_Logo_anditosan.png http://dl.dropbox.com/u/29347181/oSC_logo_final_03.png http://dl.dropbox.com/u/29347181/oSC_Logo2_anditosan.png

Geekozilla :-D From my side awesome! And Geeko even looks a little bit angry like he is going to crush the city (in the literal sense, but will be doing that in the other one). Simple enough, high contrast, can imagine in even in b/w.

btw. Like the first one the best.

Although I really like Geekozilla picture, I showed it a little bit around and didn't received only awesome feedback. So what other negative feedback I got (will left out positive one as positive one isn't constructive, sorry for sounding too negative):

1) Why Warhol? I personally don't like him that much, but that apart,        what is his connection to openSUSE, Prague or anything? What we are        trying to say with Warhol? If we want to go with famous artist which        had some connection to this years conference, we can go for Mucha[1].

Why Warhol - well, I thought, bootstrapping awesome... that's about new things. Warhol brought quite some new stuff in the world ;-) Also, he was crazy, fun and an interesting guy. Note that all that I just figured out now. We first had the geeko behind the city scene, then thought of a way to bring the 4 conferences together as one piece. Putting 4 colorful things on one single plate works, I thought, and then thought of this famous Warhol picture of Marilyn. Thought it was a fun reference to sixties pop art and the cool times back then. If you have a better way which references Praha instead of the US, cool - but we DO have to move quickly as this is taking too much time otherwise... There is lots more to do. If it's good enough I say we should move on.

2) Colors. This is actually going to have two parts :-D   a) Why do we have openSUSE branding palette[2] if we are ignoring it?           General rant that our promoting materials are not really following                strong branding guide...

Sure. We can see if it would work with our branding palette - I'm sure andy and michael can give that a shot. But I think it's more important to have something cool and unique than something fitting our (very old and possibly not too relevant anymore) guidelines :D

       b) Colors are weird and doesn't reference Warhol and the reference to           Warhol is weak anyway so people are not going to put it together,                so it leaves out just weird colors.

I would suggest that the colors are cool ;-) The original uses similar colors but we can play with that. In the end I think the artists should pick something which they think works and I'd happily stay out of their way - I suggest others do the same. We won't all like it perfectly anyway...

3) I was told that it doesn't send any message. That as a picture it's        ok, but we are trying to use it as logo or a poster to promote our        conference so it should scream openSUSE, conference and Prague. And        this doesn't scream anything according to the feedback.

It's very hard to make something which screams something clearly, but I think the Geeko towering over Praha is quite nice... Again, if anyone has better suggestions, cool :D <snip>

...

These designs are meant for one primary purpose, to promote the Conference.  It's a marketing thing and marketing isn't always about creating visual pleasntries, its about creating engagement and conversation any way possible.

I would say that this could work on booth, if they are stunned by something they just saw, it's easy for people at booth to grab them and start talking to them :-D But on web if I feel appealed by artwork, I'm going to read at least a little bit of text and share it around even if I'm not really interested in the subject. If I'm interested and I don't like the artwork, I'm going to read but much less chance of return/show it to friends/share it.

Then again - there's no artwork which is liked by everyone anyway :D

I didn't wanted to sound as negative as I sound, I really appreciate it especially as I can't create anything better, but wanted to relay feedback I got to make it all better ;-)

[1] http://en.wikipedia.org/wiki/Alfons_Mucha [2] http://en.opensuse.org/Help:Colors

--        Michal Hrusecky -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org

On Wed, May 16, 2012 at 05:57:11PM +0200, Jos Poortvliet wrote:

On Wed, May 16, 2012 at 5:53 PM, Jos Poortvliet wrote: <snip>

Ok, after reading the whole thread - I think the way forward is to figure out if the other confs fit in the scheme.

I like the poster a lot, not so sure about exactly this bit - if the towering geeko is not repeated four times above the cityscape, it loses a lot of punch.

We've got a logo for LinuxDays, the penguin foot. If Michael and Andres are able to come up with an all-in-one, that'd be absolutely awesome. We can then show it to the others, they can like it or not - in any case, I would like to have it all done ASAP so I can print posters and advertise this at LinuxTag.

Just in case, I'm attaching the SUSE Labs logo. Don't mind the font too much, that's quite possibly going to change in the future. [I'll try to find a vector version somewhere, can't find it at the moment.] -- Vojtech Pavlik Director SuSE Labs

Here's an example of what I was thinkin' about as poster-for-all-four-conferences-in-one-event (it's a crappy mockup!) http://dl.dropbox.com/u/29347181/oSC_Logo2_anditosan_tiled.png This would bring the 4 confs' together on one poster. I think it's cool even though it needs to be done PROPERLY (as in - in SVG or at least much better quality) and probably with adjusted colors (I just took what was there - the color selection might be improved, I dunno). I've asked anditosan to work on this - I hope he can pull it off. If so, I'll print a bunch tomorrow for LinuxTag next week and probably also make another 100 or so at Nuremberg to be send out to events. Suggestions on the text are welcome (it probably can use more explanation, a link to a site explaining it all and/or a QR code etcetera) On Wed, May 16, 2012 at 9:15 PM, Michal Hrusecky wrote:

Jos Poortvliet - 17:57 16.05.12 wrote:

...

On Wed, May 16, 2012 at 5:53 PM, Jos Poortvliet wrote: <snip>

Ok, after reading the whole thread - I think the way forward is to figure out if the other confs fit in the scheme. We've got a logo for LinuxDays, the penguin foot. If Michael and Andres are able to come up with an all-in-one, that'd be absolutely awesome. We can then show it to the others, they can like it or not - in any case, I would like to have it all done ASAP so I can print posters and advertise this at LinuxTag.

Note that if we miss to advertise oSC at LinuxTag we really miss a big opportunity - Berlin is only a few hours by train from Prague and there are a lot of people who might come. So let's get that logo done, get the site up etc etc etc...

I will now go in and start adding some more text to the website. Let's get that site up by Friday and an announcement scheduled for Wednesday - the first day of LinuxTag!!! We can then promote it big.

Awesome idea! Let's try to do it! Going to mail the university guys to hurry thing even more up :-D

--        Michal Hrusecky -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org