On Tue, 2012-05-15 at 21:46 +0200, Michal Hrusecky wrote:
Bryen M Yunashko - 12:20 15.05.12 wrote:
On Tue, 2012-05-15 at 18:19 +0200, Michal Hrusecky wrote:
http://dl.dropbox.com/u/29347181/oSC_Logo_anditosan.png http://dl.dropbox.com/u/29347181/oSC_logo_final_03.png http://dl.dropbox.com/u/29347181/oSC_Logo2_anditosan.png
Geekozilla :-D From my side awesome! And Geeko even looks a little bit angry like he is going to crush the city (in the literal sense, but will be doing that in the other one). Simple enough, high contrast, can imagine in even in b/w.
btw. Like the first one the best.
Although I really like Geekozilla picture, I showed it a little bit around and didn't received only awesome feedback. So what other negative feedback I got (will left out positive one as positive one isn't constructive, sorry for sounding too negative):
1) Why Warhol? I personally don't like him that much, but that apart, what is his connection to openSUSE, Prague or anything? What we are trying to say with Warhol? If we want to go with famous artist which had some connection to this years conference, we can go for Mucha[1].
2) Colors. This is actually going to have two parts :-D a) Why do we have openSUSE branding palette[2] if we are ignoring it? General rant that our promoting materials are not really following strong branding guide... b) Colors are weird and doesn't reference Warhol and the reference to Warhol is weak anyway so people are not going to put it together, so it leaves out just weird colors.
3) I was told that it doesn't send any message. That as a picture it's ok, but we are trying to use it as logo or a poster to promote our conference so it should scream openSUSE, conference and Prague. And this doesn't scream anything according to the feedback.
If I had to choose one of the three, it would be #2. It would definitely elicit at "WTF is that?!?" look from passerbys. And that's always a good thing because it generates conversation no matter whether the content was a good or bad impression.
Well, we want to promote our conference so I would say that we want leave a good and great impression. "WTF is that?!?" can also mean I clicked somewhere wrong, where is my back key...
These designs are meant for one primary purpose, to promote the Conference. It's a marketing thing and marketing isn't always about creating visual pleasntries, its about creating engagement and conversation any way possible.
I would say that this could work on booth, if they are stunned by something they just saw, it's easy for people at booth to grab them and start talking to them :-D But on web if I feel appealed by artwork, I'm going to read at least a little bit of text and share it around even if I'm not really interested in the subject. If I'm interested and I don't like the artwork, I'm going to read but much less chance of return/show it to friends/share it.
I didn't wanted to sound as negative as I sound, I really appreciate it especially as I can't create anything better, but wanted to relay feedback I got to make it all better ;-)
[1] http://en.wikipedia.org/wiki/Alfons_Mucha [2] http://en.opensuse.org/Help:Colors
I think you've given some good feedback which I'm sure Andi and Michael will appreciate. I do think however that ultimately it is the artist's choice how to present their creation. We can appreciate or not appreciate Warhol's influences in this artwork and I honestly believe that his style has become so culturally pervasive that the style itself has become more recognizable than the artist himself. Bottom line, we can choose to reject someone's (Andi and Michael)'s artwork, we can choose to offer feedback, we can choose to embrace, but I think we have to be very careful not to cross the line telling them to go a different way. (Not that I'm saying you are doing that at all) because an artist's work is often deeply personal. I don't, however agree with the criticism about color palette branding. There are lots of "products" under the openSUSE Project umbrella that don't follow common branding guidelines. Open Build Service for instance. Each product should have its own flexibility to brand itself, and the openSUSE Conference is similarly a product offered under the openSUSE Project. Likewise, I'm hoping to see the Summit expand and spread to other parts of the world so that we have multiple Summits, and in that case, we'll probably use the Summit logo that Andi created as the branding for future Summits sans the palm trees depending on the location. That logo too doesn't use openSUSE font branding guidelines. I do agree that this proposed design should not be considered the logo for oSC because it doesn't fit into the concept of a logo. Apparently Andi agrees as well based on this morning's brief IRC conversation. I still say we should offer it up as posters (once the final design is done.) And I would be very careful to assume to tighten any artwork design to "what does it say about about the conference?" I can assure you that despite best efforts and planning, the final outcome of a conference is often not exactly as it was the first day the team agreed to a set goal. :-) Let the artwork be somewhat flexible and let it be the artist's interpretation of the event. After all, openSUSE Project itself is subject to varied and diverse opinions of definition. :-) Bryen -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org