On Sat, 2011-02-19 at 03:47 +0000, Nelson Marques wrote:

On Sat, Feb 19, 2011 at 3:34 AM, Miguel Barajas wrote:

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Hi there,

Maybe there is a couple of Technology magazines in Mexico that will be interested on ships promo dvds, how many disk can you give away?

Miguel,

Great idea. Could be interesting to approach also other magazines and friendly press to distribute them, and maybe advertise already for the upcoming 11.4.

+1

NM

Actually, that would be precisely why magazines would be less likely to want to distribute older 11.3's. They'd want to be current and provide press coverage for the next release, not for something that is 8 months old. But in any case, we're already talking to several magazines who are planning to send out 11.4's as soon as its ready. the 11.3 Promo DVDs are most useful towards "normal people" as Henne categorized. :-) Bryen -- To unsubscribe, e-mail: opensuse-ambassadors+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-ambassadors+help@opensuse.org

On Sat, 2011-02-19 at 05:46 +0000, Nelson Marques wrote:

On Sat, Feb 19, 2011 at 4:31 AM, Bryen M. Yunashko wrote:

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On Sat, 2011-02-19 at 03:47 +0000, Nelson Marques wrote:

...

On Sat, Feb 19, 2011 at 3:34 AM, Miguel Barajas wrote:

...

Hi there,

Maybe there is a couple of Technology magazines in Mexico that will be interested on ships promo dvds, how many disk can you give away?

Miguel,

Great idea. Could be interesting to approach also other magazines and friendly press to distribute them, and maybe advertise already for the upcoming 11.4.

+1

NM

Actually, that would be precisely why magazines would be less likely to want to distribute older 11.3's.

So you don't know for sure? Miguel seems to believe otherwise, maybe not your regional zone, I'm sure that in some zones of the world they would probably be welcomed, specially when internet isn't served like in Europe.

What does internet-impoverishment have to do in this case? If a magazine wants to do a coverage about openSUSE and we're just days away from 11.4, why would we send them "old news"? The cost is just the same if we send a boxful of DVDs to a magazine whether it is 11.3 or 11.4. And by the way, shipping a large quantity of DVDs is not cheap, we're talking in the hundreds here. So naturally, we'd want the best press possible and send them the 11.4's. And there are two ways to do it. We either send a bunch of promo DVDs (as we are doing in one case) or we send them the GM when its ready (as we're doing in another case) and they burn it onto their own distributed DVDs. Both of these cases, by the way, are in the planning, on the magazine editor's part, many weeks before the actual publication. One planning actually began in early January. And making sure they get their DVDs in time for magazine publication is high on the priority list currently. If Miguel has an in with a particular magazine, he should connect the two parties together so we can be sure to give them good coverage material. In both cases, internet access is immaterial to the shipment of DVDs to the magazines. Your reasoning is still based on distributing to individuals, and that isn't changed here. There is a method to how we engage with the press media (or how anybody engages with press, for that matter) and its different than in this case. I'm not disputing Miguel's efforts to reach out to local magazines in his region, only that we can give the magazines more current DVDs, considering the timeline we have before Final Release, and the fact that magazines plan way ahead for their editorial schedule. They don't decide, "Okay, someone just walked into our office with a boxful of DVDs, let's change our whole publication immediately to accommodate that. Stop the presses! We're sending out a openSUSE-dedicated magazine tomorrow!" That's not how it works with magazine editorial planning. If, however, a magazine wanted to do some coverage and DVD distribution and our next release was still 2-3 months away, then sure, heck yeah, we should send whatever is in our current stock. But when its just around the corner... do the math, dude.

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They'd want to be current and provide press coverage for the next release, not for something that is 8 months old.

I don't think you got the picture, but have it your way (like always).

Seems like you didn't get the picture and assumed that magazines behave in a certain way. My information here is based on my own experiences from when I was a media buyer for an ad agency. I'm not sure even how you got the whole "have it your way like always." There's nothing in what I stated here that was some kind of demand or order.nor differentiation from how magazines work their schedule. Only a mention that magazines want something more current. So, if you really have an issue with how magazines work, you should take it up with them and disagree with them for having it their way.

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But in any case, we're already talking to several magazines who are planning to send out 11.4's as soon as its ready.

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the 11.3 Promo DVDs are most useful towards "normal people" as Henne categorized. :-)

Yeah, 'normal people' don't buy magazines ;).

...

Bryen

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