Mailinglist Archive: opensuse-marketing (277 mails)

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[opensuse-marketing] Fwd: [opensuse-artwork] Some notes from the artwork BoF at the openSUSE conference
  • From: Andreas Jaeger <aj@xxxxxxxxxx>
  • Date: Wed, 27 Oct 2010 16:11:02 +0200
  • Message-id: <201010271611.02335.aj@xxxxxxxxxx>
Since artwork is closely related to marketing - and I forgot to CC marketing,
here's a forward...

AJ
---------- Forwarded Message ----------

Subject: [opensuse-artwork] Some notes from the artwork BoF at the openSUSE
conference
Date: Wednesday 27 October 2010, 16:09:50
From: Andreas Jaeger <aj@xxxxxxxxxx>
To: opensuse-artwork@xxxxxxxxxxxx

Here are some notes from the artwork BoF that we had last week.

* How should artwork look?
* To market openSUSE, we should have a "corporate identity". This is a
recognizable face at different places.
* Corporate identity includes YaST, boot screen, splash screens, wall
paper, web presence, banners, posters, flyers... Especially the distribution
should have a consistent artwork.
* Right now, we have three distinct color palettes: The Novell
palette, Jimmac's old palette at
http://en.opensuse.org/openSUSE:Artwork_miscellaneous
http://en.opensuse.org/openSUSE:Artwork_guidelines and the Bento
color scheme.
* Palettes break with using gradients
* Nuno: It's important to have a person that understands guidelines
and explain them (an editor). This person should sign up on
artwork.
* Nuno: corporate identity creation takes time. Example: oxygen took
more than 2 years to reach a common understanding between the three
oxygen designers (everything of it has now been replaced).
* First thing: Marketing team to define target users and needs, then
many talks between art and marketing team. Note that context is
important, one color on white is different from the same color on
black.
* Suggested next steps: 1. Clear strategy to define
messaging. 2. Designer will propose something, 3. Marketing folks
will review and iterate process until something appears.
* Apple has great guidelines. First to break the guidelines is Apple
itself. Guidelines are mainly for external folks.
* Art team asks: Size, Message, DPI, Text; Colour requirements (black
& white, full colour)
* Get all done artwork in subversion/git - and give all artists access
to playground.


--
Andreas Jaeger, Program Manager openSUSE, aj@{novell.com,opensuse.org}
Twitter: jaegerandi | Identica: jaegerandi
SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg)
Maxfeldstr. 5, 90409 Nürnberg, Germany
GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126
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-----------------------------------------
--
Andreas Jaeger, Program Manager openSUSE, aj@{novell.com,opensuse.org}
Twitter: jaegerandi | Identica: jaegerandi
SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg)
Maxfeldstr. 5, 90409 Nürnberg, Germany
GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126
--
To unsubscribe, e-mail: opensuse-marketing+unsubscribe@xxxxxxxxxxxx
For additional commands, e-mail: opensuse-marketing+help@xxxxxxxxxxxx

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