Mailinglist Archive: opensuse-marketing (277 mails)

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Re: [opensuse-marketing] The effects of marketing via Twitter
On Wed, 2010-10-13 at 17:06 -0300, Carlos Ribeiro wrote:
Very nice article about this interesting topic.

Does anyone of us know if is possible to schedule our tweets to be
retwitee in according with different time zones?


You're mentioning a retweet, but I think you mean more of a repost. I'm
not saying whether we want to do it this way or not, but if we did, it
should be fairly easy to script a repost as it would just use the
twitter api's to connect. Tweets can easily be transmitted via command
line, not just via a GUI client. So the answer to your clarified
question is yes, its possible. But we just have to decide if that's
what we want to do and if so, how do we want to implement it?

IMO this could be a very powerful resource but needs a more strategic
plan to use it and get better results from that, nothing to complex to
be discussed , but a quickly strategic plan easily to be implemented
with the resources that we already have.


I propose we have a good brainstorming session. This is a topic of
interest to many people and having a good boisterous conversation will
do us all good and refresh many of us on the changing faces of social
media. No doubt, the rules we learn in social media 6 months ago
become obsolete in current times, and the same will happen 6 months from
now.

Tackling this with a good workflow and identification of a long term
strategy for strenghtening our online presence is something we
definitely need to give attention to in marketing and I say let's go
ahead and figure out when to do this.

Preferably we talk about this after openSUSE Conference. Or even after
LatinoWare when so many of our ambassadors will be AWOL until mid
November.



Maybe after some mails about this topic we can find a good and smart
way to use our ambassadors program to make these social networking tools
more helpful and effectively inside openSUSE project.

Some bullets bellow:
* create a workflow for using twiteer, identica, ...
* different workflows for announcements, events, devel, end-users,
power-users, marketing...
* as we have ambassadors enough to cover most part of the world, they
can be very useful and helpful if they are direct involved with this
issue.

Example:
I'm a ambassador in brazil that likes to help with ambassadors program
and because this sometimes I tweet some articles, news, ... about
ambassadors program. but remember that article?, only near than nothing
is viewed and keep in others birds mind after one hour from my tweeted
time. Then now I have two choices, first keep losing me time (twitting
vary late or very early but never during normal working hours - remember
that like many others I have others activities and business during my
normal workhours), but my second is to use our (future) social
networking workflow program to help all ambassadors to receive and
spread that message more than once for week respecting different time
zones and targets.

summary:
- better understand social networking usage
- create a strategic program for it
- one etherpad could be good too
- easy and quickly workflow
- better usage of our ambassadors program to meet strategic needs using
social networking tools.


Em 13/10/2010 às 08:34 AM, na mensagem
<201010131334.18262.aj@xxxxxxxxxx>,
Andreas Jaeger <aj@xxxxxxxxxx> gravou:
On Wednesday 13 October 2010 18:32:34 Bryen M Yunashko wrote:
A survey was shown with some interesting results about the effects
of
tweeting.

http://edition.cnn.com/2010/TECH/social.media/10/12/wired.tweets.ignored/in

dex.html?hpt=T2

Of particular interest is the part where they talk about any tweets
past
one hour largely go unnoticed. THis is an important point for us
to
consider as we tweet and talk about events in openSUSE. I've
always
said in the past its not a good idea for everyone to tweet all at
once.
Its better to spread out your tweets and try to target specific
timezones when you know your followers are most likely to see what
you
have posted.

This is known as attention-deficit marketing and its a very real
and
ever-increasing phenomenon in marketing where if you don't have a
person's attention at the exact moment that you are conveying your

message, you can pretty much say goodbye to your time and effort on
that
moment.

Tweeting remains an important tool for us, but it becomes ever more

clearer that we need strategic and plentiful tweets.

Good comments, could you put this up on the wiki as reference.
Should IMO
go
to the SocNet page,

Andreas




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