Mailinglist Archive: opensuse-project (95 mails)
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RE: [opensuse-project] Strategy Discussion
- From: "Administrator" <admin@xxxxxxxxxxxxxxxxxxxxxxxxxx>
- Date: Fri, 28 May 2010 09:13:06 +0100
- Message-id: <3757B0C77ADD4433938E2DFBC0FB2A94@DavidA300>
Please note that the strategy discussion looks at the big picture first-
and then we'll have to see what this means for all the details,
I'd like to go back to basic once again and talk about fundamental
strategies for openSUSE, that is, what we should aim at as openSUSE
In marketing point of view, it is very important to define who are our
*customers* and imagine what are their needs. "Of course, everyone and
everything!" would be the easiest but an empty answer for this question
and let us argue in a circle.
Who are our customers may depends upon where we stand. As a distributer,
users (and potencial users) are our main customers. But as a project,
developers and contributers might be the more important customers than
mere users. Obviously, the strategies will be differ from each other.
From a strategy point of view, the question isn't who our customers are, butwho we want as customers. This is, in part, conditioned by who our
customers are at present but in the main by how we want to differentiate
ourselves from the competition.
I'm no expert, but I think our customers are the people or organisations who
provide us with the resources we need to operate. We provide them with
something of value to the in return.
That gives us 3 groups of customers, who can then be subdivided:
2) Users of openSuSE
3) Developers and contributors
The key group of customers is the users, as without them there is no value
for Novell and no differentiator for the developers and contributors.
So, I would argue that the first point in the strategy must be what kind of
customers we are targeting and what we are offering that is different from
the other Linux distributions ...
I personally like the stability / reliability / predictability and the
Europeanness (multilingual & character sets etc.)
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