Mailinglist Archive: opensuse-project (193 mails)

[Anders Johansson <andjoh@xxxxxxxxxx>]

On Saturday 07 April 2007 02:31, Lars Marowsky-Bree wrote:
> Do not rehash clichés. ("Don't worry, be happy.")

I'm pretty sure that was meant as a joke :)

> Anything with more than 10 syllables probably can be scrapped right
> away, anything with more than 5 words is dangerous as well.
>
> Rhymes are out as well.
>
> The cadences must work and flow.
>
> It needs to be witty and contain some slightly unexpected twist, but
> still be accessible to everyone cross-culture.

It might be a good idea to reflect on some successful slogans from other 
companies

Pepsi - The choice of a new generation

is one of the few I can remember off the top of my head. Through google I can 
see that they've had many others, but I can honestly only remember that one. 
To my mind, it's one of the best corporate slogans ever. It's punchy and 
memorable and looks good in an ad

> "I was working on the proof of one of my poems all the morning, and took
> out a comma. In the afternoon I put it back again."

Oscar Wilde was a witty man. Pity we don't have him as a writer

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