Mailinglist Archive: opensuse-marketing (169 mails)

["Bryen M. Yunashko" <suserocks@xxxxxxxxx>]

On Thu, 2010-11-04 at 11:03 +0900, Satoru Matsumoto wrote:
> Some of you may have read the blog post about openSUSE Conference by
> Brian Proffitt, one of the most famous writers in Linux and FLOSS world.
> http://www.itworld.com/open-source/125538/opensuse-conference-a-time-introspection
>
> He wrote:
> "The conference, which had the theme "Collaboration across Borders,"
> seemed almost completely non-existent in the US tech media. Most of the
> coverage I could find was in the German trade press. Hardly any beyond
> that. (...)"
>
> So the question is, was our advertising campaign for OSC enough to
> spread the word to a much broader audience of people beyond openSUSE
> community?
>
> You may know there are some active Linux/FLOSS news sites such as:
> Linux Today
> http://www.linuxtoday.com/
> LXer
> http://lxer.com/
> EntirelyOpenSource.com
> http://www.entirelyopensource.com/
>
> I, as a editor of Weekly News, regularly go around those sites to see if
> there are some interesting news on Linux/FLOSS. But to be honest, I
> could find only few entries about OSC on those sites. I think that was
> one of the reason why Brian felt OSC was "almost completely non-existent
> in the US tech media".
>
> If an information is aimed at only openSUSE commynity, writing an
> article on {news,lizards}.o.o and posting it to opensuse-* lists would
> be just enough. But some information should be reached to a much broader
> people beyond openSUSE community.
>
> So I'm going to submit openSUSE related news to those sites when I think
> they might be interesting also for people beyond openSUSE community. If
> you know other active news sites in addition to above 3 sites, please
> let me know. ;-)
>
> But since I'm just an volunteer and my time is limited, that cannot be
> done only by me. Your help will be always welcomed. :-)
>
> Best,
>
> -- 
> _/_/     Satoru Matsumoto - openSUSE Member - Japan _/_/
> _/_/  Marketing/Weekly News/openFATE Screening Team _/_/
> _/_/ mail: helios_reds_at_gmx.net / irc: HeliosReds _/_/
> _/_/                http://blog.zaq.ne.jp/opensuse/ _/_/


I think it is worth reviewing where we are and how we can improve on
this.  It seems only natural that media in Germany and around there
would have picked up on the news best.  But at the sme time, we do lose
out on showing that openSUSE project is global.

To that end, we are building up a special mailing list for press people
to subscribe to and receive relevant announcements and press releases.
We need to grow it more.  So anyone who has names and email addresses to
recommend, please forward to AJ, Jos or me.

Furthermore, we need to address our own internal strategy within the
team for how we publicize ourselves.  And social media still figures
prominently in this area, and to that, we need to have the brainstorming
session we've talked about recently about how to improve and leverage
our masses to spread even further.

But the heart of what you are saying is absolutely important.   You're
saying we're preaching to the choir too much and need to talk outside of
our groups when publicising news.   +10000 for this.   Let's confab and
figure out the best way to break out from our shell and show the world
we're still here and standing!

Bryen M yunashko



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