Mailinglist Archive: opensuse-marketing (217 mails)

[Christian Boltz <opensuse@xxxxxxxxx>]

Hello,

on Dienstag, 3. August 2010, Robert Lihm wrote:
> On 03.08.2010, at 14:29, S.Kemter wrote:
> > Am Dienstag, den 03.08.2010, 13:18 +0200 schrieb Robert Lihm:
> > > 1. The stuff will be printed and folded (!)  by a print house.

Yes, I know (and have some experience with creating folded flyers [and 
unfolded flyers and posters] using scribus ;-)

> > > 2. The flyer is targeting people who already use Linux. It should
> > > gibe a brief overview about the project, etc. 

The "Free software" page looks more like it is targeted to people not 
using Linux yet ;-) (at least I assume/hope most Linux users have at 
least heard about "free software)

Don't get me wrong - this is a good thing[tm] and makes the flyer also a 
good introduction for people not using Linux yet. I don't really expect 
they instantly start to use the build service, but maybe they'll start 
to use the distribution ;-)

> The front page is good as it is. I would call it serious or clean
>  instead of boring.

ACK.

> > 2. Christian said it make the headlines in 5th leg
>
> As the flyer should be timeless and serious I decided to not use the
>  Cholla Font (or 5th leg) in this case. Sure, its part of our
>  branding, but I want to have a clear motion in the flyer and Cholla
>  does not fit.
>
> A valid point and a good suggestion! Maybe we can use it next time
>  more often.

Hmm, sounds like you can't decide yourself *g*

I would prefer Cholla/5th leg for the headlines. IMHO the flyer would 
stil look serious (hey, Cholla is not Comic Sans ;-) and would match the 
openSUSE branding much better.

> > 3. second page looks to empty
>
> You mean page 6  (flyer-back) which is green too? It's not good to
>  fill every square-inch (or square-px in web design) with
>  informations. Sorry, but i disagree with you in this case.

I still suggest to add the openSUSE logo there (small, at the bottom). 
Besides that: ACK

Perhaps a minor thing: the lines should be at the same position 
(measured from top) as on the "Free software" page (german: 
"Registerhaltigkeit"). This basically means:
- make the headlines (including free space) exactly as high as 
  n "normal" text lines (n to be defined by you, n = 3 lines might be a 
  good value)
- use an empty line as paragraph delimter in the "Discover it" section

> > for distro add LXDE & XFCE snapshots that should fill the page
>
> We have a KDE and a Gnome shot. That enough.

ACK. (Maybe less overlapping and a bit bigger?)

    BTW: "Operating _S_ystem" - should the "s" be lowercase?

However, the "Operating system" page looks very empty. I'd add a second 
paragraph that lists some features of openSUSE (in a timeless way - 
don't list any version number there ;-)

http://en.opensuse.org/Portal:Distribution has some good points in the
"What features does openSUSE offer you?" section.

I'm not the best in writing english marketing texts, but let me try:
(based on Portal:Distribution text)

    openSUSE has everything you need to do your work and play. Browse 
    the web with Firefox, send email, write documents with 
    OpenOffice.org, enjoy media with Banshee and Amarok, and much more.


Regards,

Christian Boltz
-- 
Ist doch ganz einfach. Windows arbeitet nach dem WYSIAS-Prinzip:
What you see is Allgemeine Schutzverletzung! [Dieter Bruegmann in dag°]
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