Mailinglist Archive: opensuse-marketing (130 mails)

["Rajko M." <rmatov101@xxxxxxxxxxx>]

On Monday 31 May 2010 23:29:17 Bryen Yunashko wrote:

> - Long-Term Marketing
> This is related to how we increase openSUSE mindshare over time.  What
> misperceptions are there out there and how do we fix them.  

One that is mentioned on the wiki mail list:
We should put forward distribution presentation, not only how to fix the 
problems. 

We have elaborate system that helps people with problems, in the wiki and 
communication channels (IRC, mail lists, forums), but very little how to do 
simple tasks using openSUSE and Linux. Some cross references written by people 
that use multiple operating systems will help a lot. 

My recent experience with a guy that looked for Internet Explorer with Firefox 
icon watching him, should be enough to explain what I mean. 

He is "read the news" type, that has no idea how to use email, not even trough 
browser. He knows what is Internet, but not that is the same as Web Browsing, 
and obviously, that Firefox is the same tool as IE is not something familiar 
to him. 

> - Communication
> This is related to how to effectively communicate to various groups
> out there.  For example, social media, presentations and videos.  we
> also need to start gathering up a database of media contacts and
> creating press packs

Outbound communication is at the low level, and one of reasons is that we 
never opened communication to the press, online and classic. We should not 
underestimate journalists need for news. Computer related news might not be 
high priority in their everyday, but in days when some large scale cyber 
attack comes in the news where we are? What do we offer? 

There is also inbound communication, that is probably good only when user has 
a problem and knows how to contact us. 

We do not consider as important feedback that tells only that something was 
done without problems, nor how it was done, something like earlier mentioned 
simple things. People reading forums and mail list archive see only technical 
problems, there is no place to publish simple post that will tell how to 
remove red eyes from photos, and sincerely 95% computer users do such simple 
things. 

The ambassadors should make note of questions asked during presentation, and 
post that here, or project mail list. That will help them to polish 
presentation and the rest of the marketing group where to focus. 

-- 
Regards Rajko,
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