Mailinglist Archive: opensuse-marketing (185 mails)

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Re: [opensuse-marketing] What and how to announce?
  • From: Rupert Horstkötter <rhorstkoetter@xxxxxxxxxxxx>
  • Date: Thu, 4 Mar 2010 13:45:26 +0100
  • Message-id: <26d1a5471003040445k706cbe53uc2ac23d2deee47fb@xxxxxxxxxxxxxx>
AJ,

2010/3/3 Andreas Jaeger <aj@xxxxxxxxxx>:
During the last marketing meeting, we noticed that we have different means for
marketing.  I'm especially interested in one topic: Announcements.  My text
below is not complete, I'm sure I miss some parts but hope it helps for
discussion and reaching a plan.

Looking at announcements, we have at least these types of announcements:
* team meetings, e.g. the openSUSE marketing meeting
* trade shows, e.g. FOSDEM with a large openSUSE presence
* product releases, e.g. openSUSE 11.2 or openSUSE Build Service 1.7

We use different media for announcing including:
* A post on news.opensuse.org
* An entry in the event calendar of news.opensuse.org
* @opensuse twitter/identi.ca (automatically done for all posts on news.o.o)
* An email to opensuse-announce
* the openSUSE Weekly News
* The front page www.opensuse.org
* facebook, forums.o.o (note that I have no idea how stuff gets published
there)

JFYI, all posts from News.o.o are automatically posted (RSS) to
forums.o.o http://forums.opensuse.org/tech-news/

Best,
R

I see at least the following tasks:
* Define how the openSUSE project announces different types, this includes
media and also schedule
* How can the marketing team help teams with announcements?  This might
include distribution, e.g. putting it on news.o.o, and also editing or
scheduling.
* Figure out how to measure that our announcements are read and acted upon

What did I miss?  How do we want to achieve these?

Andreas
--
 Andreas Jaeger, Program Manager openSUSE,  aj@{novell.com,opensuse.org}
 Twitter: jaegerandi | Identica: jaegerandi
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--
Rupert Horstkötter, open-slx gmbh
openSUSE Board Member
openSUSE Community Assistant
http://en.opensuse.org/User:Rhorstkoetter
Email: rhorstkoetter@xxxxxxxxxxxx
Jabber: ruperthorstkoetter@xxxxxxxxxxxxxx
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