Mailinglist Archive: opensuse-marketing (129 mails)

[Bryen M Yunashko <suserocks@xxxxxxxxx>]

On Wed, 2009-08-26 at 19:44 -0500, Rajko M. wrote:
> On Wednesday 26 August 2009 05:14:28 pm Bryen M Yunashko wrote:
>
> > The message we have to focus on is how this will do the job
> > they want to do.
>
> Back to average Joe - whatever he wants is connected with multimedia, and I 
> can't offer with openSUSE (or any other Linux) easy way to have that. 
> I have to be present to install applications that will support that part of 
> Joe's interest. 

I agree that multi-media is a big challenge.  The situation truly is a
chicken and egg one.  And that's why marketing to the average joe cannot
just be limited to directly talking to joe, but also marketing to the
holders of code that makes joe's experience a positive one.  We have to
show everyone why Linux is an important platform and needs to be part of
the criteria list when coders are developing.

> How strong is that interest - so strong that he will ask me to remove Linux 
> (that is what he remembered) as he doesn't need it, and as explanation why he 
> doesn't leave it and use for safe browsing, will give me that he wants space 
> for windows. That is another thing he remembered.   
>
> > So like Zonker basically says, forget about MS.  Focus on us and the
> > good things we do!
>
> So, what we do good.
>  
> Safe browsing, efficient communication, the most hardware drivers out of the 
> box, free to copy software on as many computers they want, firewall included, 
> preventive protection (AppArmor,SElinux) against any threat instead of only 
> known like antivirus. 

Now craft a message that the average joe understands beyond just the
word "virus" and "hacked" that includes the above benefits you mentioned
and we'll push that message.  Right now, the items you just listed..
"AppArmor", "SELinux", etc., goes over their heads.


> Or, better, to be simple and understandable to Joe:
> Using Linux you save money. 
>
> -- 
> Regards, Rajko
> http://news.opensuse.org/category/people-of-opensuse/


-- 
Bryen Yunashko
openSUSE Board Member
GNOME-A11y Team Member
www.bryen.com (Personal Blog)
www.planet-a11y.net (Feed aggregator of the Accessibility Community)

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