Mailinglist Archive: opensuse-marketing (191 mails)

["Rajko M." <rmatov101@xxxxxxxxxxx>]

On Wednesday 15 April 2009 02:01:15 pm Александр Мелентьев wrote:
> Since people usually see the sentence at a whole, it has been proved
> that first and last words of the sentence get the main focus at first
> glance (similar to reading a single word, where you see first and last
> letters first and all other letters later). So usually advertisers put
> the most attractive word in the end: not "Free glasses to BUY", but
> "You can buy glasses for FREE", cause "free" is attractive for
> clients. Look at Ubuntu: they have very good slogan, where humans get
> the main focus, standing in the end of sentence ("Ubuntu: Linux for
> human beings")
>
> So, your slogan fits better for promoting Lessons for Lizards instead
> of openSUSE: you have a right idea, but messed with realisation ;)

It is intersting comment. 

I know that here "FREE <whatever>" is used all over the place, and probably 
with the a reason. Of course something written as "FREE <whatever> BEER" will 
pull attention to FREE ... BEER just because those 2 words are written to be 
be seen first. We evaluate bigger objects first, it is good way to survive. 

It is hard to find words long enough to "measure" what I do. 
On repository listing attention really catch first few letters and then goes 
to the end. It seems that evaluating size of objects is before analyzing 
details, and due to inertia eyes stay longer on edges. Left to locate and 
focus, last to change motion from left to right back to the begin. 

This doesn't work that way for the sentence in a mail, it is toolong to 
capture at once, but it works fine with 2 words in the row.
 

I'm not marketing guy (no formal education) so my observations are just that, 
mine. 

-- 
Regards, Rajko
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