Mailinglist Archive: opensuse-marketing (191 mails)

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Re: [opensuse-marketing] T-shirt tagline?
  • From: Александр Мелентьев <alex239@xxxxxxxxx>
  • Date: Wed, 15 Apr 2009 23:01:15 +0400
  • Message-id: <b8bd8ab0904151201h79a43778uefdbd9d1d2dd40f8@xxxxxxxxxxxxxx>
Since people usually see the sentence at a whole, it has been proved
that first and last words of the sentence get the main focus at first
glance (similar to reading a single word, where you see first and last
letters first and all other letters later). So usually advertisers put
the most attractive word in the end: not "Free glasses to BUY", but
"You can buy glasses for FREE", cause "free" is attractive for
clients. Look at Ubuntu: they have very good slogan, where humans get
the main focus, standing in the end of sentence ("Ubuntu: Linux for
human beings")

So, your slogan fits better for promoting Lessons for Lizards instead
of openSUSE: you have a right idea, but messed with realisation ;)
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