Mailinglist Archive: opensuse-marketing (166 mails)
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[opensuse-marketing] Because 2 is better than 1
- From: Bryen <suseROCKS@xxxxxxxxx>
- Date: Mon, 09 Jun 2008 10:14:46 -0500
- Message-id: <1213024486.4527.54.camel@xxxxxxxxxxxxxxxxxx>
I was thinking over the weekend about a conversation with Zonker on IRC
the other day regarding selling Boxed versions versus free downloads,
because ultimately, as he pointed out, people are more drawn to "bargain
prices" than "free."
As far as I know, there's only two primary distributors of the boxed
version. Digital River and Amazon. Neither of them actively go out and
sell openSUSE.
So, I got to thinking and I thought hmm... selling the boxed versions
might actually help boost openSUSE awareness. The more people actively
selling openSUSE, the more it gets promoted and visible in the world.
So, why not, as a marketing scheme, we open up our doors a bit and let
people resell boxed versions? For example, if you buy $1,000 worth of
openSUSE you can get a discount price for resale. maybe $49 a box or
whatever.
Then you kill two birds with one stone. A) More people actively selling
openSUSE, and 2) Novell gets more money upfront. As Zonkers also
pointed out, Novell is hard pressed to add more goodies to the box
because they don't see real numbers yet.
If we can and do do something like this, I would suggest for the time
being opening this up only to active openSUSE members.
What do you think? Surely this would help boost our marketing efforts
even if it is a "sales" thing.
Bryen
--
---Bryen---
Let's rejoice a "There are no dumb questions" culture.
But I really need you to have a "No dumb answers" policy before I answer your
question.
--
To unsubscribe, e-mail: opensuse-marketing+unsubscribe@xxxxxxxxxxxx
For additional commands, e-mail: opensuse-marketing+help@xxxxxxxxxxxx
the other day regarding selling Boxed versions versus free downloads,
because ultimately, as he pointed out, people are more drawn to "bargain
prices" than "free."
As far as I know, there's only two primary distributors of the boxed
version. Digital River and Amazon. Neither of them actively go out and
sell openSUSE.
So, I got to thinking and I thought hmm... selling the boxed versions
might actually help boost openSUSE awareness. The more people actively
selling openSUSE, the more it gets promoted and visible in the world.
So, why not, as a marketing scheme, we open up our doors a bit and let
people resell boxed versions? For example, if you buy $1,000 worth of
openSUSE you can get a discount price for resale. maybe $49 a box or
whatever.
Then you kill two birds with one stone. A) More people actively selling
openSUSE, and 2) Novell gets more money upfront. As Zonkers also
pointed out, Novell is hard pressed to add more goodies to the box
because they don't see real numbers yet.
If we can and do do something like this, I would suggest for the time
being opening this up only to active openSUSE members.
What do you think? Surely this would help boost our marketing efforts
even if it is a "sales" thing.
Bryen
--
---Bryen---
Let's rejoice a "There are no dumb questions" culture.
But I really need you to have a "No dumb answers" policy before I answer your
question.
--
To unsubscribe, e-mail: opensuse-marketing+unsubscribe@xxxxxxxxxxxx
For additional commands, e-mail: opensuse-marketing+help@xxxxxxxxxxxx
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