Mailinglist Archive: opensuse-artwork (31 mails)

[q uestion <question_q13@xxxxxxxxxxx>]

Like mentioned earlier on this list, designing is not
only done internaly anymore. Community members have in
some part taken over tasks for designing and
delivering the artwork for the opensuse distribution.

Now I notice a problem for suse as one of the major
respected Linux disrtibutions in the world. Designing
for branding is (parly) done for the artistic looks
making the branding a lesser concern.

Regarding this, I like to point at the current
branding for 10.3. For some unknown reason a designer
liked to drop the offical chameleon branding in favor
of his/her own design. But not only was a new
chameleon introduced, it is also mixed with the
official chameleon branding in the installation and
booting processes and the new chameleon is used in
different forms. (openSUSE bug 263881)

We can discuss the artwork, but since this is about
branding I feel strongly for discussing and setting
rules about branding logos like the chameleon can be
replaced. Not to mention how to save the current
proposed branding for 10.3 to be more focused on the
already solid and transparent branding for users /
consumers.

Imho branding is about how users / customers
recognize, visually feel and value a distribution.
Branding is not primary about producing beautifull
artwork but placing a very solid brand experience. It
is used to form the distribution experience for users
/ customers as a whole, lesser just subdistributions.

I propose to set groundrules for openSUSE distribution
branding, for now in respect to the already strongly
founded branding logo's and styles used in 10.2, 10.1.
With these groundrules set we then should have paved
the path for artistic freedom and play without hurting
the branding. Probably by use of also some rules how
to propose and accept new branding logo's and styles.

I like to hear from all who are concerned how the
openSUSE disitribution will further place it's
branding in the world.

Dunes


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