On Thursday 09 June 2011 17:10:12 Karl Cheney wrote:

James:

My understanding is that A4 is the "required" alternative and requested size. The closest equivalent to US Legal (8.5" x 14") is B4 (10.12" x 14.33"). Even if we could use US Legal in Europe, copy would still need be deleted because the width is a half inch shorter and the length is almost 2 inches shorter than what the existing layout calls for. The reason for the current size is to fit all the content.

Please note that I mostly asked for A4 based on my (possible mis-)conception that in the EU and much of the rest of the world, US Letter paper might be harder to come by or print on. I simply do not know for sure if this is true or not. I checked a few online printshops in NL, they all only offered A4. I suspect that IF letter is possible, it'll be more expensive. If we shorten the text a bit, maybe an A4 version with the links added to one of the two text panels (or both) could be used. This means we remove the panel with the links (Get Connected) instead of the text ones. Ideas? For now, I'd say let's start with having a Brochure in Letter format. I will try and shorten the texts so we can have it translated in the future but the text for the english one is fine as it is. If the other marketeers agree, let's consider this thing final so we can print it in the USA!

- Karl

...

...

...

James Mason 6/9/2011 08:42 AM >>>

Seeing the PDF preview, it would make much more sense to have avialable in a US Legal format (8.5" x 14") than US Letter (8.5"x11"). No need to remove anything!

- James Mason 'bear454'

On Thu, Jun 9, 2011 at 6:46 AM, Jos Poortvliet wrote:

...

On Thursday 09 June 2011 01:14:03 Karl Cheney wrote:

...

All:

When flat, the current brochure layout (see attached) is 15.88" x 9" (or 40.3cm x 22.9cm) and includes 4 panels. To convert this to an A4 size the dimensions drop to 11.69" x 8.27" (or 29.7cm x 21cm). A huge difference & would require a re-design to accommodate only 3 panels. An entire section would need to be removed.

When I say "entire section" I'm specifically referring to one of the intro

panels ("Something for Everyone" or "Welcome to openSUSE"). If one of these could be removed, then the inside ("What's Cool About openSUSE") could remain fairly intact--although, some editing would have to happen.

Regarding the black & white version, we can do that. I don't think it'll look great, but it's doable & we'll make it look as good as b/w can look. Would this mean no pictures, no background color, nothing? Or would we have to make the pictures b/w & turn the background to a grayscale?

Also, as has been said before, when localizing, the copy will have to be edited as most languages take up more space than English does. I'm attaching a document with the text as it currently is so you can see what we're dealing with. Until I know exactly how you want to proceed it's hard for me to tell you how many words to cut for localization. But, what I can tell you for certain is that one of the two intro panels will have to go to fit on an A4 sheet.

If you'd like to discuss this on the phone, let me know & I'll set up a call.

Let me ask the marketing team for opinions. What panel could we remove? Or is it realistic to expect to be able to print on Letter format in Europe and everywhere else? Because if that's not a huge deal, we don't have to cut anything...

When it comes to the text, I'll try and shorten it a bit in the coming days.

Thanks!

Jos

...

Thanks.

- Karl

Dear Jos: Could this brochure translate to Chinese ? Best regards Max 2011/6/17 Jos Poortvliet :

On Friday 10 June 2011 10:41:13 Jos Poortvliet wrote:

...

On Thursday 09 June 2011 17:10:12 Karl Cheney wrote:

...

James:

My understanding is that A4 is the "required" alternative and requested size. The closest equivalent to US Legal (8.5" x 14") is B4 (10.12" x 14.33"). Even if we could use US Legal in Europe, copy would still need be deleted because the width is a half inch shorter and the length is almost 2 inches shorter than what the existing layout calls for. The reason for the current size is to fit all the content.

Please note that I mostly asked for A4 based on my (possible mis-)conception that in the EU and much of the rest of the world, US Letter paper might be harder to come by or print on. I simply do not know for sure if this is true or not. I checked a few online printshops in NL, they all only offered A4. I suspect that IF letter is possible, it'll be more expensive.

If we shorten the text a bit, maybe an A4 version with the links added to one of the two text panels (or both) could be used. This means we remove the panel with the links (Get Connected) instead of the text ones. Ideas?

For now, I'd say let's start with having a Brochure in Letter format. I will try and shorten the texts so we can have it translated in the future but the text for the english one is fine as it is.

If the other marketeers agree, let's consider this thing final so we can print it in the USA!

Hi all,

Can I get some of your thoughts on this? Should I print 2000 of these in the USA and start writing a shorter text to be translated in Spanish, Portugese, German etc?

Should we remove the panel with links for the A4 version? Or one of the other two panels?

Here's a link to the current brochure if you want to have a look: http://linux.ioda.net/openSUSE/git/opensuse-artwork/flyers/

Pick the bottom one, openSUSE brochure_v3.pdf

-- _/_/  openSUSE Ambassador - Taiwan _/_/ _/_/  Weekly News  Team                   _/_/ _/_/  mail: sakanamax_at_gmail.com   _/_/ _/_/  twitter: sakanamax                    _/_/ _/_/  nickname: sakana                      _/_/ -- -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

Dear Jos: A4 is normal in Taiwan ^___^ Best regards Max 2011/6/17 Jos Poortvliet :

On Friday 17 June 2011 05:23:05 Max wrote:

...

Dear Jos:

Could this brochure translate to Chinese ?

Yes, absolutely. Once we have finished the US/English one I will attempt to shorten the text and we can start translating it.

What paper size is normal in Taiwan, A4, US Letter or something else?

...

Best regards

Max

2011/6/17 Jos Poortvliet :

...

On Friday 10 June 2011 10:41:13 Jos Poortvliet wrote:

...

On Thursday 09 June 2011 17:10:12 Karl Cheney wrote:

...

James:

My understanding is that A4 is the "required" alternative and requested size. The closest equivalent to US Legal (8.5" x 14") is B4 (10.12" x 14.33"). Even if we could use US Legal in Europe, copy would still need be deleted because the width is a half inch shorter and the length is almost 2 inches shorter than what the existing layout calls for. The reason for the current size is to fit all the content.

Please note that I mostly asked for A4 based on my (possible mis-)conception that in the EU and much of the rest of the world, US Letter paper might be harder to come by or print on. I simply do not know for sure if this is true or not. I checked a few online printshops in NL, they all only offered A4. I suspect that IF letter is possible, it'll be more expensive.

If we shorten the text a bit, maybe an A4 version with the links added to one of the two text panels (or both) could be used. This means we remove the panel with the links (Get Connected) instead of the text ones. Ideas?

For now, I'd say let's start with having a Brochure in Letter format. I will try and shorten the texts so we can have it translated in the future but the text for the english one is fine as it is.

If the other marketeers agree, let's consider this thing final so we can print it in the USA!

Hi all,

Can I get some of your thoughts on this? Should I print 2000 of these in the USA and start writing a shorter text to be translated in Spanish, Portugese, German etc?

Should we remove the panel with links for the A4 version? Or one of the other two panels?

Here's a link to the current brochure if you want to have a look: http://linux.ioda.net/openSUSE/git/opensuse-artwork/flyers/

Pick the bottom one, openSUSE brochure_v3.pdf

-- _/_/  openSUSE Ambassador - Taiwan _/_/ _/_/  Weekly News  Team                   _/_/ _/_/  mail: sakanamax_at_gmail.com   _/_/ _/_/  twitter: sakanamax                    _/_/ _/_/  nickname: sakana                      _/_/ -- -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

On Friday 17 June 2011 13:34:49 Henne Vogelsang wrote:

Hey,

On 16.06.2011 21:54, Jos Poortvliet wrote:

...

Can I get some of your thoughts on this?

You asked for it ;)

You could've said it in one of the earlier versions of the brochure - we've been working on this for 5 months or so. In the interest of getting anything done, I don't think we can and should rewrite all the text now (and start all over). Not that your comments aren't useful or correct, they are. We could get together after the openSUSE conference with a bunch and try to re-write the text... For now, this is what I'll print.

I find the text to vary too much from what we use everywhere else. The messages are sometimes even a bit different (freedom loving philosophy vs. "open, transparent and friendly" for instance). You should see that this matches what we communicate on the web etc.

In general I find the story of the brochure a bit weak. It's an pretty accurate description of what we are and do but it doesn't really say why and especially what you should do with that information. You know what I mean? What do you want the reader to do after he finished reading it? My pick would be installing the distro he usually gets together with this brochure and maybe secondly going to opensuse.org. For them to really do it you need to tell the reader that multiple times in multiple ways. In the text, in the pictures and in the graphical elements.

I also think it contains way too much url's for a brochure. The URL is also a message you want people to remember and by using it in too many different ways you water that message down. Some of them also might be a bit to short lived for a brochure. The only thing the reader should take away is opensuse.org IMHO. Everything else he can discover from there. The back page is a perfect place to put this URL and make the user visit it.

Then you mention things that are a bit too specific. You mention Appstream (even on the main page), Anjuta, QTCreator, Amazon EC2, KVM, SSH, WebYaST, XML, RPM, deb, GNOME, KDE, LXDE, XFCE and more. It is nice for the projects but of little value to the reader who supposedly doesn't really know what most of them are right? All of those need to be put into perspective for the reader somehow but I don't think this is even remotely possible. You should limit yourself here and if you use an abbreviation or a project name explain it shortly and tell what it's use is to the reader.

I also find the size we give Studio on the back a bit mismatched to what it really means for openSUSE. Yes Studio is a nice tool and all but does it really make 50% of what's cool about openSUSE? I don't think so no. OBS is maybe 50%, the distro is definitely 50% but Studio? I'm not even sure that it is double digit ;-)

Some minor nitpicks: * Get rid of the SUSE and Novell logos, this is an openSUSE Brochure. It's very confusing and sends the wrong message. We are an independent open source project right? * The openSUSE Logo on the front page is some self made logo with strange color in the text, don't do that. We have a logo, don't invent your own please :) * Why are the Desktop project logos on the frontpage? * You still say openSUSE Build Service instead of Open Build Service * There is only one small Geeko on the whole brochure. Geeko IS our brand, how about you use it? :)

These nitpicks should be implemented, yes. Thanks!

Thanks for considering this.

Henne

On Tuesday 21 June 2011 01:49:57 Ricardo Chung wrote:

On Thursday, June 16, 2011 02:54:43 PM Jos Poortvliet wrote:

...

On Friday 10 June 2011 10:41:13 Jos Poortvliet wrote:

...

On Thursday 09 June 2011 17:10:12 Karl Cheney wrote:

...

James:

My understanding is that A4 is the "required" alternative and requested size. The closest equivalent to US Legal (8.5" x 14") is B4 (10.12" x 14.33"). Even if we could use US Legal in Europe, copy would still need be deleted because the width is a half inch shorter and the length is almost 2 inches shorter than what the existing layout calls for. The reason for the current size is to fit all the content.

Please note that I mostly asked for A4 based on my (possible mis-)conception that in the EU and much of the rest of the world, US Letter paper might be harder to come by or print on. I simply do not know for sure if this is true or not. I checked a few online printshops in NL, they all only offered A4. I suspect that IF letter is possible, it'll be more expensive.

If we shorten the text a bit, maybe an A4 version with the links added to one of the two text panels (or both) could be used. This means we remove the panel with the links (Get Connected) instead of the text ones. Ideas?

For now, I'd say let's start with having a Brochure in Letter format. I will try and shorten the texts so we can have it translated in the future but the text for the english one is fine as it is.

If the other marketeers agree, let's consider this thing final so we can print it in the USA!

Hi all,

Can I get some of your thoughts on this? Should I print 2000 of these in the USA and start writing a shorter text to be translated in Spanish, Portugese, German etc?

Should we remove the panel with links for the A4 version? Or one of the other two panels?

Here's a link to the current brochure if you want to have a look: http://linux.ioda.net/openSUSE/git/opensuse-artwork/flyers/

Pick the bottom one, openSUSE brochure_v3.pdf

Jos,

I am able to translate it to Spanish if you need it. Just let me know when Final version is ready. Besides If you have the svg format I would try to fix the translation on its space available (it will need review and approval before the Final Spanish version is available).

Awesome. I'll let you know once we have a final piece ready for translation!

Regards,

2011/7/12 Jos Poortvliet :

On Thursday 16 June 2011 21:54:43 Jos Poortvliet wrote:

...

On Friday 10 June 2011 10:41:13 Jos Poortvliet wrote:

...

On Thursday 09 June 2011 17:10:12 Karl Cheney wrote:

...

James:

My understanding is that A4 is the "required" alternative and requested size. The closest equivalent to US Legal (8.5" x 14") is B4 (10.12" x 14.33"). Even if we could use US Legal in Europe, copy would still need be deleted because the width is a half inch shorter and the length is almost 2 inches shorter than what the existing layout calls for. The reason for the current size is to fit all the content.

Please note that I mostly asked for A4 based on my (possible mis-)conception that in the EU and much of the rest of the world, US Letter paper might be harder to come by or print on. I simply do not know for sure if this is true or not. I checked a few online printshops in NL, they all only offered A4. I suspect that IF letter is possible, it'll be more expensive.

If we shorten the text a bit, maybe an A4 version with the links added to one of the two text panels (or both) could be used. This means we remove the panel with the links (Get Connected) instead of the text ones. Ideas?

For now, I'd say let's start with having a Brochure in Letter format. I will try and shorten the texts so we can have it translated in the future but the text for the english one is fine as it is.

If the other marketeers agree, let's consider this thing final so we can print it in the USA!

Hi all,

Can I get some of your thoughts on this? Should I print 2000 of these in the USA and start writing a shorter text to be translated in Spanish, Portugese, German etc?

Ok, if nobody answers, I'll just decide. Once Karl has made the changes suggested by Henne, we'll print 2000 doublesided flyers and 800 posters like the ones we had at Scale ('why is openSUSE cool').

Sorry For some reason I lost this e-mail :-( For what is worth I agree, just send me the source file to translated in Greek, although I am not sure if a translation would be a better solution that the actual English text since the translation of cool in Greek is a bit weird. I still use the ones we had in Scale,though the colors fade out a bit, people really attracted by it in the events we made.

...

Should we remove the panel with links for the A4 version? Or one of the other two panels?

Let's remove the one with links and put just an openSUSE link somewhere else.

...

Here's a link to the current brochure if you want to have a look: http://linux.ioda.net/openSUSE/git/opensuse-artwork/flyers/

Pick the bottom one, openSUSE brochure_v3.pdf

-- http://opensuse.gr http://amb.opensuse.gr http://own.opensuse.gr http://warlordfff.tk me I am not me ------- Time travel is possible, you just need to know the right aliens -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org