[opensuse-marketing] 11.4 Release Campaign Planning

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Bryen M. Yunashko

18 Jan 2011 18 Jan '11

17:43

In today's marketing team meeting we discussed how to go forth with the 11.4 Release Campaign planning. It was agreed that we should use the December Collaboration Days as a model and adopt a divide-and-conquer strategy with respect to organizing the tasks and completing them. So we are dividing the responsibilities as follows: * Chuck Payne will coordinate with the Ambassador Welcome Team to plan for Ambassador outreach and launch parties. * Jos Poortvliet will coordinate the marketing materials/writing tasks. * Manu Gupta and Bryen Yunashko will coordinate the Social Media/Press tasks. Each of these coordinators will formulate a plan of action on their tasks and discuss broadly with the team and community at large where applicable to make the 11.4 release a very successful campaign. If you feel an additional category is needed. Please speak up now. I would like to emphasize that while we should be making a big splash leading up to the release date (March 10 2011), let's also remember that the 11.4 campaign is ongoing. This means that our campaign for 11.4 continues until the next release date in November. Our efforts should think about both short-term and long-term tasks to provide consistency and delivery. Thanks! Bryen M Yunashko -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

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jdd

18 Jan 18 Jan

17:58

Le 18/01/2011 18:43, Bryen M. Yunashko a écrit :

...

* Chuck Payne will coordinate with the Ambassador Welcome Team to plan for Ambassador outreach and launch parties.

I'm very glad to see how the marketting team is working, congratulations! I will set up a local presentation for 11.4 on mpy LUG (Toulouse, France) for March 26 (saturday). Marsh 12 is too near from the release date. If we have some world wide reference, we could better advertise on local news papers that most of the time do not relay the infos :-( jdd -- http://www.dodin.net http://pizzanetti.fr -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

James Mason

18:22

On Tue, Jan 18, 2011 at 9:43 AM, Bryen M. Yunashko wrote:

...

In today's marketing team meeting we discussed how to go forth with the 11.4 Release Campaign planning. It was agreed that we should use the December Collaboration Days as a model and adopt a divide-and-conquer strategy with respect to organizing the tasks and completing them.

So we are dividing the responsibilities as follows:

* Chuck Payne will coordinate with the Ambassador Welcome Team to plan for Ambassador outreach and launch parties.

* Jos Poortvliet will coordinate the marketing materials/writing tasks.

* Manu Gupta and Bryen Yunashko will coordinate the Social Media/Press tasks.

Each of these coordinators will formulate a plan of action on their tasks and discuss broadly with the team and community at large where applicable to make the 11.4 release a very successful campaign.

If you feel an additional category is needed. Please speak up now.

Where would you put release integration for SUSE/openSUSE web apps - Such as SUSE Studio?

...

I would like to emphasize that while we should be making a big splash leading up to the release date (March 10 2011), let's also remember that the 11.4 campaign is ongoing. This means that our campaign for 11.4 continues until the next release date in November. Our efforts should think about both short-term and long-term tasks to provide consistency and delivery.

Thanks! Bryen M Yunashko

-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

Jos Poortvliet

19 Jan 19 Jan

11:09

On Tuesday 18 January 2011 19:22:02 James Mason wrote:

...

On Tue, Jan 18, 2011 at 9:43 AM, Bryen M. Yunashko wrote:

...
In today's marketing team meeting we discussed how to go forth with the 11.4 Release Campaign planning. It was agreed that we should use the December Collaboration Days as a model and adopt a divide-and-conquer strategy with respect to organizing the tasks and completing them.

So we are dividing the responsibilities as follows:

* Chuck Payne will coordinate with the Ambassador Welcome Team to plan for Ambassador outreach and launch parties.

* Jos Poortvliet will coordinate the marketing materials/writing tasks.

* Manu Gupta and Bryen Yunashko will coordinate the Social Media/Press tasks.

Each of these coordinators will formulate a plan of action on their tasks and discuss broadly with the team and community at large where applicable to make the 11.4 release a very successful campaign.

If you feel an additional category is needed. Please speak up now.

Where would you put release integration for SUSE/openSUSE web apps - Such as SUSE Studio?

Could you elaborate a bit more, I don't really get what you mean?

...

...
I would like to emphasize that while we should be making a big splash leading up to the release date (March 10 2011), let's also remember that the 11.4 campaign is ongoing. This means that our campaign for 11.4 continues until the next release date in November. Our efforts should think about both short-term and long-term tasks to provide consistency and delivery.

Thanks! Bryen M Yunashko

-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

Jos Poortvliet

11:16

On Tuesday 18 January 2011 18:43:19 Bryen M. Yunashko wrote:

...

In today's marketing team meeting we discussed how to go forth with the 11.4 Release Campaign planning. It was agreed that we should use the December Collaboration Days as a model and adopt a divide-and-conquer strategy with respect to organizing the tasks and completing them.

So we are dividing the responsibilities as follows:

* Chuck Payne will coordinate with the Ambassador Welcome Team to plan for Ambassador outreach and launch parties.

* Jos Poortvliet will coordinate the marketing materials/writing tasks.

This means release announcement as well as feature guide & other communication. The announcement/feature guide can always use some attention: http://manugupt1.ietherpad.com/4 And as usual I also link the enduser and contributor folders: http://piratepad.net/d8xWTUwHq3 http://piratepad.net/xKoBE4vmSM ;-)

...

* Manu Gupta and Bryen Yunashko will coordinate the Social Media/Press tasks.

Each of these coordinators will formulate a plan of action on their tasks and discuss broadly with the team and community at large where applicable to make the 11.4 release a very successful campaign.

If you feel an additional category is needed. Please speak up now.

I would like to emphasize that while we should be making a big splash leading up to the release date (March 10 2011), let's also remember that the 11.4 campaign is ongoing. This means that our campaign for 11.4 continues until the next release date in November. Our efforts should think about both short-term and long-term tasks to provide consistency and delivery.

Thanks! Bryen M Yunashko

Kostas Koudaras

18:58

2011/1/19 Jos Poortvliet :

...

On Tuesday 18 January 2011 18:43:19 Bryen M. Yunashko wrote:

...
In today's marketing team meeting we discussed how to go forth with the 11.4 Release Campaign planning. It was agreed that we should use the December Collaboration Days as a model and adopt a divide-and-conquer strategy with respect to organizing the tasks and completing them.

So we are dividing the responsibilities as follows:

* Chuck Payne will coordinate with the Ambassador Welcome Team to plan for Ambassador outreach and launch parties.

I talked with Chuck and I will help him as much as I can with that.

...
* Jos Poortvliet will coordinate the marketing materials/writing tasks.

This means release announcement as well as feature guide & other communication. The announcement/feature guide can always use some attention: http://manugupt1.ietherpad.com/4

Do we know the editions of LXDE all the other GUIs and do we have to write only their edition like you did on XFCE or do you think we can write one or two thing about each? What about Smeegol? will it be active in 11.4? what about the problems the Smeegol project had with the FSF? Will we finally have unity?

...

And as usual I also link the enduser and contributor folders: http://piratepad.net/d8xWTUwHq3

I added some thing in Features of openSUSE...

...

http://piratepad.net/xKoBE4vmSM

...

;-)

...
* Manu Gupta and Bryen Yunashko will coordinate the Social Media/Press tasks.

We talked once about a list with journalist and generally people that we can send those releases did we finally made it? where I can find it bacause I got in touch with a new linux Magazine here in Greece and I would like to add his name in it. Also I think I could also help a bit with it...

...

...
Each of these coordinators will formulate a plan of action on their tasks and discuss broadly with the team and community at large where applicable to make the 11.4 release a very successful campaign.

If you feel an additional category is needed. Please speak up now.

I would like to emphasize that while we should be making a big splash leading up to the release date (March 10 2011), let's also remember that the 11.4 campaign is ongoing. This means that our campaign for 11.4 continues until the next release date in November. Our efforts should think about both short-term and long-term tasks to provide consistency and delivery. Can you please define long-term tasks?

Thanks! Bryen M Yunashko

-- http://opensuse.gr http://amb.opensuse.gr http://own.opensuse.gr http://warlordfff.tk me I am not me ------- Time travel is possible, you just need to know the right aliens -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

Jos Poortvliet

21:15

On Wednesday 19 January 2011 19:58:57 Kostas Koudaras wrote:

...

2011/1/19 Jos Poortvliet :

...
On Tuesday 18 January 2011 18:43:19 Bryen M. Yunashko wrote:

...
In today's marketing team meeting we discussed how to go forth with the 11.4 Release Campaign planning. It was agreed that we should use the December Collaboration Days as a model and adopt a divide-and-conquer strategy with respect to organizing the tasks and completing them.

So we are dividing the responsibilities as follows:

* Chuck Payne will coordinate with the Ambassador Welcome Team to plan for Ambassador outreach and launch parties.

I talked with Chuck and I will help him as much as I can with that.

...
...
* Jos Poortvliet will coordinate the marketing materials/writing tasks.

This means release announcement as well as feature guide & other communication. The announcement/feature guide can always use some attention: http://manugupt1.ietherpad.com/4

Do we know the editions of LXDE all the other GUIs and do we have to write only their edition like you did on XFCE or do you think we can write one or two thing about each?

Are there several LXDE editions? Isn't LXDE simply an option in the installer which ppl can choose? Then we can just write one section about what's new in LXDE (and others too of course)...

...

What about Smeegol? will it be active in 11.4? what about the problems the Smeegol project had with the FSF?

Not FSF, Linux Foundation ;-) But that situation is unclear, let's not write anything yet. I doubt it'll make it into 11.4 by default, I do have a call scheduled between Andrew, the Linux Foundation and me to resolve things but no promises...

...

Will we finally have unity?

No, afaik not in 11.4. It might come with tumbleweed after the release, but Nelson surely can tell you more about that, feel free to ping him. He won't bite :D

...

...
And as usual I also link the enduser and contributor folders: http://piratepad.net/d8xWTUwHq3

I added some thing in Features of openSUSE...

+10

...

...
http://piratepad.net/xKoBE4vmSM

;-)

...
* Manu Gupta and Bryen Yunashko will coordinate the Social Media/Press tasks.

We talked once about a list with journalist and generally people that we can send those releases did we finally made it? where I can find it bacause I got in touch with a new linux Magazine here in Greece and I would like to add his name in it. Also I think I could also help a bit with it...

Send it to AJ. AJ has set up a official press mailinglist. This list will be low-trafic (at most once a week a message) and will have pre-release information under embargo (which means journalists aren't supposed to release the info we give them it until the release date, if they do they're off the list). Feel free to invite journalists to this list. Send their mail and name & some info on their job/magazine/etc to AJ and me please!

...

...
...
Each of these coordinators will formulate a plan of action on their tasks and discuss broadly with the team and community at large where applicable to make the 11.4 release a very successful campaign.

If you feel an additional category is needed. Please speak up now.

I would like to emphasize that while we should be making a big splash leading up to the release date (March 10 2011), let's also remember that the 11.4 campaign is ongoing. This means that our campaign for 11.4 continues until the next release date in November. Our efforts should think about both short-term and long-term tasks to provide consistency and delivery.

Can you please define long-term tasks?

I guess Bryen means that once the release is out we need to do more work - eg get out an article on the positive press the 11.4 release got, keeping some news going etc etc.

...

...
...
Thanks! Bryen M Yunashko

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Bryen M. Yunashko
James Mason
jdd
Jos Poortvliet
Kostas Koudaras