[opensuse-marketing] A review on our Marketing Strategies
Hi All, I have noticed a couple of things during the past few days which I will like to share with you all Point 1 is The way we write articles on release, its not as catchy as either fedora or ubuntu or even mint While ubuntu picks up small things like small buttons that are available and stuff like that and fedora 13 has come with a lot of more security tools, we dont have something special to say after all how long can we survive by writing about YaST and OBS. Also YaST is taken as a very difficult thing by most of the people even though it is one of the easiest. We need to take an approach where we avoid words like advanced and invite words like simplicity. This is missing on almost every article I have come across. I think we can think of an approach as and when our strategy is completed Point 2 is a meager one but the Promo DVDs which are distributed to ambassadors can be used to replace the dvds. The only reason I suggest is that openSUSE Promo DVD = installation + Live GNOME + Live KDE whereas openSUSE DVD at net = installation These few things I think might help on our next release. Regards Manu Gupta -- Regards MANU -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Monday 11 October 2010 21:06:09 Manu Gupta wrote:
Hi All,
I have noticed a couple of things during the past few days which I will like to share with you all
Point 1 is The way we write articles on release, its not as catchy as either fedora or ubuntu or even mint While ubuntu picks up small things like small buttons that are available and stuff like that and fedora 13 has come with a lot of more security tools, we dont have something special to say after all how long can we survive by writing about YaST and OBS. Also YaST is taken as a very difficult thing by most of the people even though it is one of the easiest. We need to take an approach where we avoid words like advanced and invite words like simplicity. This is missing on almost every article I have come across. I think we can think of an approach as and when our strategy is completed
I kind'a agree, we can be a bit more enthousiastic. It's probably our German roots making us a wee bit too modest :D
Point 2 is a meager one but the Promo DVDs which are distributed to ambassadors can be used to replace the dvds. The only reason I suggest is that openSUSE Promo DVD = installation + Live GNOME + Live KDE whereas openSUSE DVD at net = installation
So as we discussed on IRC, the promo DVD has less software in the normal installer than the currently available installation DVD. It might be interesting to offer the promo DVD as a download as well, especially for our ambassadors, but not as default. So the question is: - what do others think - and provided others think it's a good plan, who can put that promo DVD somewhere up?
These few things I think might help on our next release.
Regards Manu Gupta
On 10/12/2010 at 01:47 AM, in message <201010112217.31444.jospoortvliet@gmail.com>, Jos Poortvliet
wrote: On Monday 11 October 2010 21:06:09 Manu Gupta wrote: Hi All, I have noticed a couple of things during the past few days which I will like to share with you all
Point 1 is The way we write articles on release, its not as catchy as either fedora or ubuntu or even mint While ubuntu picks up small things like small buttons that are available and stuff like that and fedora 13 has come with a lot of more security tools, we dont have something special to say after all how long can we survive by writing about YaST and OBS. Also YaST is taken as a very difficult thing by most of the people even though it is one of the easiest. We need to take an approach where we avoid words like advanced and invite words like simplicity. This is missing on almost every article I have come across. I think we can think of an approach as and when our strategy is completed
I kind'a agree, we can be a bit more enthousiastic. It's probably our German
roots making us a wee bit too modest :D
Point 2 is a meager one but the Promo DVDs which are distributed to ambassadors can be used to replace the dvds. The only reason I suggest is that openSUSE Promo DVD = installation + Live GNOME + Live KDE whereas openSUSE DVD at net = installation
So as we discussed on IRC, the promo DVD has less software in the normal installer than the currently available installation DVD. It might be interesting to offer the promo DVD as a download as well, especially for our
ambassadors, but not as default.
So the question is: - what do others think - and provided others think it's a good plan, who can put that promo DVD somewhere up?
What packages does the promo DVD miss ? I would suggest, For download, we should give isos of only: 1) Live CDs of GNOME & KDE 2) Promo DVD (also acts as a Live DVD) Until now, I was of the opinion that the promo DVD and the DVD iso on the downloads site contains the same set of packages. Sankar -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On the topic of promo DVDs: I notice that live CDs and the distros that come with magazines are always i386, while I think a lot more people are using 64 bit now. I assume whoever produces these things must have data from users though and perhaps know otherwise? Random marketing thoughts: next time I read "Xdistro is pleased/proud to announce the release of xyz" I may scream. Will people not recognize a release announcement if it's not worded that way? ...... openSUSE 11.4 Release Announcement: openSUSE 11.4 is now officially rolling off the press! Grab your copy while it's hot! Okay so maybe that's a trifle over the top :) In terms of what we have to make a noise about: possibly we overlook the small things - one of the key 'sales points' of openSUSE IMHO is stability, so things like addressing issues, however unglamorous, matters. People love to see their bugs fixed, too - to know that their feedback matters. I'm still new to this so probably haven't subscribed to the right lists, but one issue with getting publicity out there is finding the information - knowing what's being worked on by whom, and what's great about it. I'll check for developer elists to lurk on. But often this stuff needs to be translated into less technical language. cheers Helen -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Tue, Oct 12, 2010 at 3:30 AM, Helen
On the topic of promo DVDs: I notice that live CDs and the distros that come with magazines are always i386, while I think a lot more people are using 64 bit now. I assume whoever produces these things must have data from users though and perhaps know otherwise?
Random marketing thoughts: next time I read "Xdistro is pleased/proud to announce the release of xyz" I may scream. Will people not recognize a release announcement if it's not worded that way? ...... openSUSE 11.4 Release Announcement: openSUSE 11.4 is now officially rolling off the press! Grab your copy while it's hot! Okay so maybe that's a trifle over the top :)
In terms of what we have to make a noise about: possibly we overlook the small things - one of the key 'sales points' of openSUSE IMHO is stability, so things like addressing issues, however unglamorous, matters. People love to see their bugs fixed, too - to know that their feedback matters.
I'm still new to this so probably haven't subscribed to the right lists, but one issue with getting publicity out there is finding the information - knowing what's being worked on by whom, and what's great about it. I'll check for developer elists to lurk on. But often this stuff needs to be translated into less technical language.
cheers
Helen -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Magazine won't do 64-bit, I have been told it because more people have 32-bit computer, this way it safe for them as you can both a 64-bit machine with a 32-Bit OS. Personally, I am starting to think there are far more 64-bit users than 32-bit users. -- ----------------------------------------- Discover it! Enjoy it! Share it! openSUSE Linux. ----------------------------------------- openSUSE -- en.opensuse.org/User:Terrorpup openSUSE Ambassador/openSUSE Member skype,twiiter,identica,friendfeed -- terrorpup freenode(irc) --terrorpup/lupinstein Have you tried SUSE Studio? Need to create a Live CD, an app you want to package and distribute , or create your own linux distro. Give SUSE Studio a try. www.susestudio.com. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Tue, Oct 12, 2010 at 12:26 PM, Chuck Payne
On Tue, Oct 12, 2010 at 3:30 AM, Helen
wrote: On the topic of promo DVDs: I notice that live CDs and the distros that come with magazines are always i386, while I think a lot more people are using 64 bit now. I assume whoever produces these things must have data from users though and perhaps know otherwise?
Random marketing thoughts: next time I read "Xdistro is pleased/proud to announce the release of xyz" I may scream. Will people not recognize a release announcement if it's not worded that way? ...... openSUSE 11.4 Release Announcement: openSUSE 11.4 is now officially rolling off the press! Grab your copy while it's hot! Okay so maybe that's a trifle over the top :)
In terms of what we have to make a noise about: possibly we overlook the small things - one of the key 'sales points' of openSUSE IMHO is stability, so things like addressing issues, however unglamorous, matters. People love to see their bugs fixed, too - to know that their feedback matters.
I'm still new to this so probably haven't subscribed to the right lists, but one issue with getting publicity out there is finding the information - knowing what's being worked on by whom, and what's great about it. I'll check for developer elists to lurk on. But often this stuff needs to be translated into less technical language.
cheers
Helen -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Magazine won't do 64-bit, I have been told it because more people have 32-bit computer, this way it safe for them as you can both a 64-bit machine with a 32-Bit OS.
Personally, I am starting to think there are far more 64-bit users than 32-bit users.
According to http://en.opensuse.org/Statistics, there are 58,7% of 32bits users and 41,3% of 64bits users (counted for 11.3 only). But I guess lot of people use 32bits arch on a 64bits capable machine. Regards, R. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Tuesday 12 October 2010 09:30:24 Helen wrote:
On the topic of promo DVDs: I notice that live CDs and the distros that come with magazines are always i386, while I think a lot more people are using 64 bit now. I assume whoever produces these things must have data from users though and perhaps know otherwise?
Random marketing thoughts: next time I read "Xdistro is pleased/proud to announce the release of xyz" I may scream. Will people not recognize a release announcement if it's not worded that way? ...... openSUSE 11.4 Release Announcement: openSUSE 11.4 is now officially rolling off the press! Grab your copy while it's hot! Okay so maybe that's a trifle over the top :)
In terms of what we have to make a noise about: possibly we overlook the small things - one of the key 'sales points' of openSUSE IMHO is stability, so things like addressing issues, however unglamorous, matters. People love to see their bugs fixed, too - to know that their feedback matters.
I'm still new to this so probably haven't subscribed to the right lists, but one issue with getting publicity out there is finding the information - knowing what's being worked on by whom, and what's great about it. I'll check for developer elists to lurk on. But often this stuff needs to be translated into less technical language.
1. Right list 2. You have to help us write the next (11.4) release announcement, please! 3. you're rigth (applying to all of your mail, including the "cheers". Not the Helen, that's a pretty individual thing I'd say.
cheers
Helen
I agree with Helen,people love to see their bugs fixed and yes we
have great stability but I think that these days one of the basic
people's criteria is the community.
Under my opinion we must create solid local communities and global community.
Local communities so that people can communicate with other people in
their own language so that they can express their problems more
easily.At that point I suggest to learn from those who already have
strong local communities make it better, innovating if its possible.In
case we need ideas or having any problems on how to make things work I
believe we all make great job here on the mailing lists helping each
other,plus that for example an idea Helen has could be what I might
need in order to get my community one step further
Strengthen our Global community, I believe forum and the wiki are
making a great job but I don't know if that is enough.
that is for now
Kostas 'Warlordfff' Koudaras
2010/10/12 Jos Poortvliet
On Tuesday 12 October 2010 09:30:24 Helen wrote:
On the topic of promo DVDs: I notice that live CDs and the distros that come with magazines are always i386, while I think a lot more people are using 64 bit now. I assume whoever produces these things must have data from users though and perhaps know otherwise?
Random marketing thoughts: next time I read "Xdistro is pleased/proud to announce the release of xyz" I may scream. Will people not recognize a release announcement if it's not worded that way? ...... openSUSE 11.4 Release Announcement: openSUSE 11.4 is now officially rolling off the press! Grab your copy while it's hot! Okay so maybe that's a trifle over the top :)
In terms of what we have to make a noise about: possibly we overlook the small things - one of the key 'sales points' of openSUSE IMHO is stability, so things like addressing issues, however unglamorous, matters. People love to see their bugs fixed, too - to know that their feedback matters.
I'm still new to this so probably haven't subscribed to the right lists, but one issue with getting publicity out there is finding the information - knowing what's being worked on by whom, and what's great about it. I'll check for developer elists to lurk on. But often this stuff needs to be translated into less technical language.
1. Right list 2. You have to help us write the next (11.4) release announcement, please! 3. you're rigth (applying to all of your mail, including the "cheers". Not the Helen, that's a pretty individual thing I'd say.
cheers
Helen
-- http://opensusegr.tk me I am not me ------- Time travel is possible, you just need to know the right aliens I gave exams for God , but I failed in miracles -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
You make a very good point, Kostas. This is something I've tried to
talk about in my recent article (waiting anxiously to see if Linux.com
will print it!) on the conference community track, though some of the
discussion 'around' the idea I deleted to keep the article more
focused.
Community is a really over-used concept these days and gets applied as
a blanket term that can cover very diverse groups of people. As I
mention in the article, Max Spevak's comments are right on:
"For instance, an online community that is basically just a group of
people sharing advice with each other has an entirely different set of
dynamics than a community like Fedora that has specific goals, a
schedule that results in tangible deliverables, and specific metrics
by which success and failure are measured."
http://spevack.livejournal.com/107398.html
My impression is that a distribution really has to get these two
spheres of community to intersect. We need to get people from openSUSE
out into the wider communities, not in any official capacity but
simply 'being there' to be a voice for openSUSE wherever people are
looking for Linux advice and friendship.
And on external places like Facebook and Twitter and so forth, to
gently push people in the direction of the official openSUSE forums -
AND we need to PARTICIPATE in the official channels too. There is a
critical mass of people needed to make these forums (etc) work. If you
don't have enough active members, questions don't get answered,
there's no feeling of community and people go elsewhere. Forums are a
subtle thing: there are some I participate in that are full of life
and humour. Others that are badly designed and don't feel like home -
you don't want to go there.
Since the advent of 'Web 2.0', Twitter and Facebook, I've noticed a
big decline in some of my favorite forums. There are still some
regulars there but there's a 'certain something' missing. I think that
the casual layers of friendship that people found in forums are now
happening elsewhere.
However the downside of "TwitBook" is that you have such a
conglomeration of unrelated interests, too many people, spam and no
privacy. So I hope there will be a move away from these and back to
more focused communities around specific interests.
I'm really interested in the community tools that Pavol Prusnak is
working on. The idea of having everything integrated is, I think, a
really exciting one. Ways to keep all your 'stuff' together. People
love Karma too :) ... So that would be really interesting to hear
about.
Thomas Thym is presenting on community principles and I think will
have a lot to offer, so I hope someone will report back for those of
us who can't attend the conference.
I raised the bug fixing point because it was mentioned on a tech forum
I participate in, and in fact has come up several times. Advanced
users who submit bugs and then find them closed off and unfixed get
really annoyed. They sometimes have a lot of involvement with the
software and know what they are doing, and to have what can be a
substantial bug dismissed because the development cycle somehow
'overtook' it and nobody got around to dealing with it - they really,
really don't like that. When they have good interactions with the
development team and see their issues being treated seriously, then
that's an ongoing relationship. THAT is 'community' for them.
Similarly, new users need to find their way around documentation, and
they need their questions to be answered. Often forums feel very
'formal' and you ask a serious question, get a serious answer (if
you're lucky) and there's no involvement beyond that. I think that's
where magazine forums and general tech forums have an advantage,
because they chat about Linux news and other stuff as well. So
there's many levels of involvement.
cheers
Helen
On Wed, Oct 13, 2010 at 9:27 AM, Kostas Koud
I agree with Helen,people love to see their bugs fixed and yes we have great stability but I think that these days one of the basic people's criteria is the community. Under my opinion we must create solid local communities and global community. Local communities so that people can communicate with other people in their own language so that they can express their problems more easily.At that point I suggest to learn from those who already have strong local communities make it better, innovating if its possible.In case we need ideas or having any problems on how to make things work I believe we all make great job here on the mailing lists helping each other,plus that for example an idea Helen has could be what I might need in order to get my community one step further Strengthen our Global community, I believe forum and the wiki are making a great job but I don't know if that is enough. that is for now
Kostas 'Warlordfff' Koudaras
-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Tuesday 12 October 2010 09:30:24 Helen wrote:
Random marketing thoughts: next time I read "Xdistro is pleased/proud to announce the release of xyz" I may scream. Will people not recognize a release announcement if it's not worded that way? ...... openSUSE 11.4 Release Announcement: openSUSE 11.4 is now officially rolling off the press! Grab your copy while it's hot! Okay so maybe that's a trifle over the top :)
The obs 2.1 announcement draft has currently (http://piratepad.net/VXa1B1xryD): The openSUSE Build Service 2.1 released We are proud to announce release 2.1 of the openSUSE Build Service - OBS - bringing new features including an enhanced web interface, integration with online code management systems and better access controls. I hear you screaming. Any suggestions on improvements? Andreas -- Andreas Jaeger, Program Manager openSUSE, aj@{novell.com,opensuse.org} Twitter: jaegerandi | Identica: jaegerandi SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg) Maxfeldstr. 5, 90409 Nürnberg, Germany GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126 -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Yes I saw that and had a bit of a laugh!
I'll think about it and suggest some alternatives! :)
On Wed, Oct 13, 2010 at 7:52 PM, Andreas Jaeger
The obs 2.1 announcement draft has currently (http://piratepad.net/VXa1B1xryD): The openSUSE Build Service 2.1 released
We are proud to announce release 2.1 of the openSUSE Build Service - OBS - bringing new features including an enhanced web interface, integration with online code management systems and better access controls.
I hear you screaming. Any suggestions on improvements?
Andreas -- -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Tuesday 12 October 2010 07:19:49 Sankar P wrote:
What packages does the promo DVD miss ? I would suggest, For download, we
Coolo, do you have a list?
should give isos of only:
1) Live CDs of GNOME & KDE 2) Promo DVD (also acts as a Live DVD)
Until now, I was of the opinion that the promo DVD and the DVD iso on the downloads site contains the same set of packages.
The idea was that users download exactly what they need with the DVD. The PromoDVD contains more than a user needs for download - but is the perfect give away since it includes LiveImages. Andreas -- Andreas Jaeger, Program Manager openSUSE, aj@{novell.com,opensuse.org} Twitter: jaegerandi | Identica: jaegerandi SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg) Maxfeldstr. 5, 90409 Nürnberg, Germany GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126 -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
participants (8)
-
Andreas Jaeger
-
Chuck Payne
-
Helen
-
Jos Poortvliet
-
Kostas Koud
-
Manu Gupta
-
Rémy Marquis
-
Sankar P