[opensuse-marketing] Viral marketing (not openSUSE-specific)
Hi all, As we're thinking about ways to promote openSUSE, I'd recommend taking a look at this post by Seth Godin: http://sethgodin.typepad.com/seths_blog/2008/12/what-is-viral-m.html Any thoughts along those lines would be appreciated. One thing I'm thinking about for a giveaway at shows next year would be, instead of just stickers and so forth, something useful -- like a Zypper, or Bash, or Vim reference card with the openSUSE logo. Thoughts? Best, Zonker -- Joe 'Zonker' Brockmeier openSUSE Community Manager http://zonker.opensuse.org/ jbrockmeier@novell.com -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Hi all,
As we're thinking about ways to promote openSUSE, I'd recommend taking a look at this post by Seth Godin:
http://sethgodin.typepad.com/seths_blog/2008/12/what-is-viral-m.html
Any thoughts along those lines would be appreciated.
One thing I'm thinking about for a giveaway at shows next year would be, instead of just stickers and so forth, something useful -- like a Zypper, or Bash, or Vim reference card with the openSUSE logo.
Thoughts?
Best,
Zonker -- One thing that I've always thought would be cool would be one of those desktop calendar pads where you have "word of the day." Only in this case, it would be "CLI Command of the day." I don't know if something
On Mon, 2008-12-22 at 07:47 -0700, Joe Brockmeier wrote: like that would be feasible since they're bulkier and more money than a card. In any case, this is an item that people would keep prominent on their desk on a daily basis. -- Bryen Yunashko openSUSE Board Member -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Hello @all, On Montag 22 Dezember 2008 16:03:31 Bryen wrote:
One thing that I've always thought would be cool would be one of those desktop calendar pads where you have "word of the day." Only in this case, it would be "CLI Command of the day." This idea sounds good. :-)
In addition to this i'm meaning that we can focusing the Usenet. Three days before the Release Party, i haved posted an Article as Announcement. This is an cheap Public Releations. And the Entry from Zonker i support too. But i must think a longer time about them... -- Sincereley yours Sascha Manns openSUSE Marketing Team (Weekly News) openSUSE Build Service Web: http://saschamanns.gulli.to Blog: http://lizards.opensuse.org/author/saigkill -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Joe Brockmeier wrote:
Hi all,
As we're thinking about ways to promote openSUSE, I'd recommend taking a look at this post by Seth Godin:
http://sethgodin.typepad.com/seths_blog/2008/12/what-is-viral-m.html
Any thoughts along those lines would be appreciated.
One thing I'm thinking about for a giveaway at shows next year would be, instead of just stickers and so forth, something useful -- like a Zypper, or Bash, or Vim reference card with the openSUSE logo.
Thoughts?
Best,
Zonker
Ah, but isn't the whole point of a LiveCD freely downloadable and re-distributable the essence of viral marketing? Maybe Knoppix wasn't originally designed for that purpose, but that's what happened. For a while, Knoppix was *the* hot Linux distro. Now all the distros have a LiveCD or two, and with a fair number of them it's the *preferred* distribution and installation method. Even Gentoo has a LiveCD now, or at least they did until their release engineering team fractured. So let me throw out some questions along these lines: 1. What is the goal of openSUSE (11.x) marketing? To gain market share in community distros, presumably at the expense of Ubuntu and Fedora? To win "commercial" Linux users away from Red Hat Enterprise Linux? To take desktop market share away from Windows and MacOS? 2. How could we improve the "LiveCD experience?" Can an openSUSE 11.x LiveCD be somehow tangibly *better* than Fedora or Ubuntu? 3. Do we really want to think about paper media, or do we want to go "social?" I hang out on Twitter these days (@znmeb) and I don't see a lot of people openly talking about Fedora, but there are a number of Ubuntu advocates, and at least two other openSUSE people besides me in the list of people that I follow. Twitter, LinkedIn, maybe Facebook ... that strikes me as a lot more viral than handing out cardboard reference cards at "trade shows". -- M. Edward (Ed) Borasky, FBG, AB, PTA, PGS, MS, MNLP, NST, ACMC(P), WOM I've never met a happy clam. In fact, most of them were pretty steamed. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Mon, Dec 22, 2008 at 1:51 PM, M. Edward (Ed) Borasky
Ah, but isn't the whole point of a LiveCD freely downloadable and re-distributable the essence of viral marketing? Maybe Knoppix wasn't originally designed for that purpose, but that's what happened. For a while, Knoppix was *the* hot Linux distro. Now all the distros have a LiveCD or two, and with a fair number of them it's the *preferred* distribution and installation method. Even Gentoo has a LiveCD now, or at least they did until their release engineering team fractured.
Yes, but we can certainly do more.
So let me throw out some questions along these lines:
1. What is the goal of openSUSE (11.x) marketing? To gain market share in community distros, presumably at the expense of Ubuntu and Fedora? To win "commercial" Linux users away from Red Hat Enterprise Linux? To take desktop market share away from Windows and MacOS?
To spread Linux (specifically openSUSE) as far as possible - so, mostly the last one, to take away market share from Windows and MacOS, though I would look at it less negatively (take away) and look at it more positively (see that Windows & Mac OS X users have the benefits that come along with Linux).
2. How could we improve the "LiveCD experience?" Can an openSUSE 11.x LiveCD be somehow tangibly *better* than Fedora or Ubuntu?
I wouldn't restrict the discussion to the LiveCD, and I certainly wouldn't target Fedora or Ubuntu - how is openSUSE better than Windows or Mac OS X?
3. Do we really want to think about paper media, or do we want to go "social?" I hang out on Twitter these days (@znmeb) and I don't see a lot of people openly talking about Fedora, but there are a number of Ubuntu advocates, and at least two other openSUSE people besides me in the list of people that I follow. Twitter, LinkedIn, maybe Facebook ... that strikes me as a lot more viral than handing out cardboard reference cards at "trade shows".
It's not a zero sum choice - we can have more people tweeting (etc.) about openSUSE + giveaways that are more useful than, say, stickers. So, how do we get more people tweeting about openSUSE. I know there's you, Kevin, and a couple of other folks (Andrew Wafaa, others) who discuss openSUSE. How to expand that? Best, Zonker -- Joe 'Zonker' Brockmeier openSUSE Community Manager jzb@zonker.net http://zonker.opensuse.org/ http://blogs.zdnet.com/community/ -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Joe 'Zonker' Brockmeier wrote:
To spread Linux (specifically openSUSE) as far as possible - so, mostly the last one, to take away market share from Windows and MacOS, though I would look at it less negatively (take away) and look at it more positively (see that Windows & Mac OS X users have the benefits that come along with Linux).
Hmmm ... is there a way one could make a "LiveCD" that ran "virtually" inside a Windows or MacOS X machine without using a proprietary solution like VMware? You'd still have to deal with IT paranoia / policies in the corporate world, but if there was no hit except for RAM and disk space, could that be done?
It's not a zero sum choice - we can have more people tweeting (etc.) about openSUSE + giveaways that are more useful than, say, stickers.
So, how do we get more people tweeting about openSUSE. I know there's you, Kevin, and a couple of other folks (Andrew Wafaa, others) who discuss openSUSE. How to expand that?
Hashtags ... Twitter search for "openSUSE" and follow people who talk about it ... post links to blogs ... get a decent open source Twitter client in "factory" :) -- M. Edward (Ed) Borasky, FBG, AB, PTA, PGS, MS, MNLP, NST, ACMC(P), WOM I've never met a happy clam. In fact, most of them were pretty steamed. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On 12/22/2008 06:12 PM, M. Edward (Ed) Borasky wrote:
Hmmm ... is there a way one could make a "LiveCD" that ran "virtually" inside a Windows or MacOS X machine without using a proprietary solution like VMware? You'd still have to deal with IT paranoia / policies in the corporate world, but if there was no hit except for RAM and disk space, could that be done?
I'm sure it *could* be, it's a question of whether anyone would take the time to put something like that together.
It's not a zero sum choice - we can have more people tweeting (etc.) about openSUSE + giveaways that are more useful than, say, stickers.
So, how do we get more people tweeting about openSUSE. I know there's you, Kevin, and a couple of other folks (Andrew Wafaa, others) who discuss openSUSE. How to expand that?
Hashtags ... Twitter search for "openSUSE" and follow people who talk about it ... post links to blogs ... get a decent open source Twitter client in "factory":)
Andrew Wafaa has packaged Gwibber, which is an excellent Twitter client (and Identi.ca, laconica, etc.) -- I hope it will move to Contrib and eventually to Factory / 11.2. Best, Zonker -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
participants (6)
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Bryen -
Joe 'Zonker' Brockmeier -
Joe 'Zonker' Brockmeier -
Joe Brockmeier
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M. Edward (Ed) Borasky -
Sascha 'saigkill' Manns