[opensuse-marketing] suggestions for cheap goodies

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[opensuse-marketing] Issue #169 is...

Jos Poortvliet

26 Mar 2011 26 Mar '11

16:16

Hi all, In my previous mail I mentioned stickers, postcards and buttons - in short, simple, cheap goodies. I would actually love some more ideas in that area, I might be able to add those to boxes too ;-) Be a bit specific and include a cost guestimate. And the needed artwork - in short, I'll just order some of the stuff you guys & girls will send me, so that should be easy for me :D for example, a list with a nice graphic for a button (or a series of graphics for buttons) and a size (or sizes) & guestimated price that you found on the web would be something I can work with. Just a "well we could give out lighters with a nice openSUSE graphic" is not terribly helpful unless someone can provide the graphic ;-) Like the other mail - due to me not being around that often, I need someone to mail me the conclusions. Bryen, you stepped up for the other one, you ready to do that for this too? hugs, Jos

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James Mason

26 Mar 26 Mar

18:31

I don't know how cheap is cheap, USB thumb drives, preloaded with the Live images, would be an awesome takeaway. There are tons of options out there, but a few shops like usb007.com offer a basic thumb drive w/ screen printing at $4.99/unit . I'm in the process of getting a more firm quote, and a description. - James Mason 'bear454' On Sat, Mar 26, 2011 at 9:16 AM, Jos Poortvliet wrote:

...

Hi all,

In my previous mail I mentioned stickers, postcards and buttons - in short, simple, cheap goodies. I would actually love some more ideas in that area, I might be able to add those to boxes too ;-)

Be a bit specific and include a cost guestimate. And the needed artwork - in short, I'll just order some of the stuff you guys & girls will send me, so that should be easy for me :D

for example, a list with a nice graphic for a button (or a series of graphics for buttons) and a size (or sizes) & guestimated price that you found on the web would be something I can work with. Just a "well we could give out lighters with a nice openSUSE graphic" is not terribly helpful unless someone can provide the graphic ;-)

Like the other mail - due to me not being around that often, I need someone to mail me the conclusions. Bryen, you stepped up for the other one, you ready to do that for this too?

hugs, Jos

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Bryen M. Yunashko

19:14

On Sat, 2011-03-26 at 11:31 -0700, James Mason wrote:

...

I don't know how cheap is cheap, USB thumb drives, preloaded with the Live images, would be an awesome takeaway.

There are tons of options out there, but a few shops like usb007.com offer a basic thumb drive w/ screen printing at $4.99/unit . I'm in the process of getting a more firm quote, and a description.

- James Mason 'bear454'

That's still pretty pricey. :-( T-shirts, USB sticks, even geekos and penguins, are all very pricey things and restricts our ability to give out to more people. We have to be judicious in who we give items to. And that's always a difficult decision, as sooo many people want them and you just don't want to say no. :-) If you figure about 40-50% of total attendance giveaway at any event, the costs can spiral very quickly. We should be looking for things in the $1-$2 range. That doesn't really give us many options though, I know. The trick is to find something that people will actually want, rather than cheap junk. Buttons are a nice idea, people can reuse them. Do people actually care about them? (up for discussion I guess.) Removable geeko tattoos are also a cool idea and much cheaper. But they're one-time use items. Good idea? Probably not. It's not going to be that easy to come up with some nice goodies at a cheap price. I have been researching about once or twice a week for the past 2-3 months and still have not found something overwhelming that we just gotta have it at that price! But I'm sure with all our minds put together, we'll come up with something uber-cool and well worth the costs. Bryen -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

James Mason

19:24

On Sat, Mar 26, 2011 at 12:14 PM, Bryen M. Yunashko wrote:

...

On Sat, 2011-03-26 at 11:31 -0700, James Mason wrote:

...
I don't know how cheap is cheap, USB thumb drives, preloaded with the Live images, would be an awesome takeaway.

There are tons of options out there, but a few shops like usb007.com offer a basic thumb drive w/ screen printing at $4.99/unit . I'm in the process of getting a more firm quote, and a description.

- James Mason 'bear454'

That's still pretty pricey. :-(

T-shirts, USB sticks, even geekos and penguins, are all very pricey things and restricts our ability to give out to more people. We have to be judicious in who we give items to. And that's always a difficult decision, as sooo many people want them and you just don't want to say no. :-)

If you figure about 40-50% of total attendance giveaway at any event, the costs can spiral very quickly.

We should be looking for things in the $1-$2 range. That doesn't really give us many options though, I know.

I'd rather give a $5 to every 5th person than a $1 item to everyone. Plus, some of our market segments are covered for (nearly) free. I plan to have a small space at LFNW for doing penguin & geeko origami. The paper costs ~$5 for 100 pieces, and a single laminated sheet provides the full instructions. Some people don't know the product; a promo DVD is ideal for them, something of slightly higher value may be in order for longer-time users or advocates. Its a great way to reconnect, say "thank you" to the users, and generate buzz :)

...

The trick is to find something that people will actually want, rather than cheap junk. Buttons are a nice idea, people can reuse them. Do people actually care about them? (up for discussion I guess.) Removable geeko tattoos are also a cool idea and much cheaper. But they're one-time use items. Good idea? Probably not.

It's not going to be that easy to come up with some nice goodies at a cheap price. I have been researching about once or twice a week for the past 2-3 months and still have not found something overwhelming that we just gotta have it at that price! But I'm sure with all our minds put together, we'll come up with something uber-cool and well worth the costs.

Bryen

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Bryen M. Yunashko

19:28

On Sat, 2011-03-26 at 12:24 -0700, James Mason wrote:

...

I'd rather give a $5 to every 5th person than a $1 item to everyone. Plus, some of our market segments are covered for (nearly) free. I plan to have a small space at LFNW for doing penguin & geeko origami. The paper costs ~$5 for 100 pieces, and a single laminated sheet provides the full instructions. Some people don't know the product; a promo DVD is ideal for them, something of slightly higher value may be in order for longer-time users or advocates. Its a great way to reconnect, say "thank you" to the users, and generate buzz :)

I LOVE IT! While the kids come along and insist on playing with the origami, the parents will have no choice but to stand there and chat with us about openSUSE. >:) We should certainly make this a recommendation for everyone to try in their booths. Extremely low-cost way to get people to visit our booths. Bryen -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

jdd

27 Mar 27 Mar

05:46

Le 26/03/2011 20:28, Bryen M. Yunashko a écrit :

...

On Sat, 2011-03-26 at 12:24 -0700, James Mason wrote:

...
I'd rather give a $5 to every 5th person than a $1 item to everyone. Plus, some of our market segments are covered for (nearly) free. I plan to have a small space at LFNW for doing penguin& geeko origami. The paper costs ~$5 for 100 pieces, and a single laminated sheet provides the full instructions. Some people don't know the product; a promo DVD is ideal for them, something of slightly higher value may be in order for longer-time users or advocates. Its a great way to reconnect, say "thank you" to the users, and generate buzz :)

I LOVE IT! While the kids come along and insist on playing with the origami, the parents will have no choice but to stand there and chat with us about openSUSE.>:)

We should certainly make this a recommendation for everyone to try in their booths. Extremely low-cost way to get people to visit our booths.

Bryen

*extremely good idea*. For usb keys, it's always possible to load the distro on a user furnished key. But what could be possible is to add an usb support *to the box*. Selling the box is a very good way to spread openSUSE. Don't forget than people tend to give more valu at thing paid (I know, for free software it's a shame, but I see this every day) jdd -- http://www.dodin.net http://www.dailymotion.com/video/xgxog7_clip-l-ombre-et-la-lumiere-3-bad-pig... http://www.youtube.com/watch?v=FGgv_ZFtV14 -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

Stuart Tanner

1 Apr 1 Apr

22:22

On Sunday 27 Mar 2011 06:46:20 jdd wrote:

...

Le 26/03/2011 20:28, Bryen M. Yunashko a écrit :

...
On Sat, 2011-03-26 at 12:24 -0700, James Mason wrote:

...
I'd rather give a $5 to every 5th person than a $1 item to everyone. Plus, some of our market segments are covered for (nearly) free. I plan to have a small space at LFNW for doing penguin& geeko origami. The paper costs ~$5 for 100 pieces, and a single laminated sheet provides the full instructions. Some people don't know the product; a promo DVD is ideal for them, something of slightly higher value may be in order for longer-time users or advocates. Its a great way to reconnect, say "thank you" to the users, and generate buzz :)

I LOVE IT! While the kids come along and insist on playing with the origami, the parents will have no choice but to stand there and chat with us about openSUSE.>:)

We should certainly make this a recommendation for everyone to try in their booths. Extremely low-cost way to get people to visit our booths.

Bryen

*extremely good idea*.

For usb keys, it's always possible to load the distro on a user furnished key.

But what could be possible is to add an usb support *to the box*. Selling the box is a very good way to spread openSUSE.

Don't forget than people tend to give more valu at thing paid (I know, for free software it's a shame, but I see this every day)

jdd

this is exactly why I am selling openSUSE, not for the profit because so far I have sold 11 copies of openSUSE 11.4 and I am making about 20 pounds on each box, but I am reinvesting the profits into paid advertising to try to bring in even more advertising.. 81000 hits in March - I think its having an effect. 9000 hits alone on release date I guess I would say I am having an effect and I am moving 3 a week. But yeah putting a USB image in the box is a good idea I guess but again how much does a DVD cost compared to a USB.. Guess DVD is much cheaper to print. -- Kind Regards Stuart Tanner Bolton Linux 24 Vincent Street Bolton BL1 4SA Tel: +44(0)1204 410474 Mob: +44(0)7868 028028 www.bolin.org.uk Distributing openSUSE in the UK Registered Linux User: 529825 -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

Andreas Jaeger

28 Mar 28 Mar

11:46

On Saturday, March 26, 2011 20:28:36 Bryen M. Yunashko wrote:

...

On Sat, 2011-03-26 at 12:24 -0700, James Mason wrote:

...
I'd rather give a $5 to every 5th person than a $1 item to everyone. Plus, some of our market segments are covered for (nearly) free. I plan to have a small space at LFNW for doing penguin & geeko origami. The paper costs ~$5 for 100 pieces, and a single laminated sheet provides the full instructions. Some people don't know the product; a promo DVD is ideal for them, something of slightly higher value may be in order for longer-time users or advocates. Its a great way to reconnect, say "thank you" to the users, and generate buzz :)

I LOVE IT! While the kids come along and insist on playing with the origami, the parents will have no choice but to stand there and chat with us about openSUSE. >:)

We should certainly make this a recommendation for everyone to try in their booths. Extremely low-cost way to get people to visit our booths.

Yeah, we had something like this at the openSUSE booth at Linuxtag - great. Not only kids but also many adults came (depends on what you do). Is that kind of activity documented in the wiki as inpiration for ambassadors? Andreas -- Andreas Jaeger, Program Manager openSUSE, aj@{novell.com,opensuse.org} Twitter: jaegerandi | Identica: jaegerandi SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg) Maxfeldstr. 5, 90409 Nürnberg, Germany GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126 -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org