[opensuse-artwork] On Branding
Hello friends, Given recent developments in the community about our branding efforts, it is that I write this email. The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print materials on their own and need help with the design. Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create materials for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts. I wanted to open the discussion about these branding guidelines proposed by the team here https://www.youtube.com/watch?v=G-r_ML-MnMo Let me start by asking some question in sequence so we can answer in proper thread style 1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print materials to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki? http://en.opensuse.org/openSUSE:Artwork_guidelines#Colors 2. Ken discussed the possibility of changing our current logo to match more closely the work that SUSE did on their logo to build a stronger brand image. Can you explain more about this idea? What conventions, proposals or extensions do you have in mind about the logo changes? 3. Richard asked during the video about possibly integrating this branding design into the distribution and what that would entail. What are the plans of the team about making branding materials available but at a distribution level? I also heard wallpaper proposals mentioned during the presentation and, if possible, would you share those? 4. Ken and the team work to help the openSUSE Community work on branding and create materials that will help further us as a brand. What is the relationship that the SUSE Design team has with the community? Ken explained to the audience that they are part of the community and if you can, would you explain how that goes about? How is their team part of the community and what methods do you use to communicate your work with other team members around the world? 5. Miscellaneous questions. Add questions of your own about the branding presentation here... Andy (anditosan) -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
Hi geekos.
Given recent developments in the community about our branding efforts, it is that I write this email.
The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print materials on their own and need help with the design.
Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create materials for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts.
I wanted to open the discussion about these branding guidelines proposed by the team here
https://www.youtube.com/watch?v=G-r_ML-MnMo
Let me start by asking some question in sequence so we can answer in proper thread style
1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print materials to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki?
http://en.opensuse.org/openSUSE:Artwork_guidelines#Colors
2. Ken discussed the possibility of changing our current logo to match more closely the work that SUSE did on their logo to build a stronger brand image. Can you explain more about this idea? What conventions, proposals or extensions do you have in mind about the logo changes?
Which also means the font should be changed? As far as I can see, this has already been done for oSC: http://www.opensuse.cz/files/styles/obrazek_full/public/welcome.png We have discussed about the logo font in the past, and I already came up with a few proposals. Which font are you using on the above image? Is it a free font?
3. Richard asked during the video about possibly integrating this branding design into the distribution and what that would entail. What are the plans of the team about making branding materials available but at a distribution level? I also heard wallpaper proposals mentioned during the presentation and, if possible, would you share those?
4. Ken and the team work to help the openSUSE Community work on branding and create materials that will help further us as a brand. What is the relationship that the SUSE Design team has with the community? Ken explained to the audience that they are part of the community and if you can, would you explain how that goes about? How is their team part of the community and what methods do you use to communicate your work with other team members around the world?
5. Miscellaneous questions. Add questions of your own about the branding presentation here...
Is the svg design done with Inkscape? Exports to svg from proprietary software (like Adobe) do not work very well. Greets Marcus
Marcus Moeller wrote:
Hi geekos.
Given recent developments in the community about our branding efforts, it is that I write this email.
The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print materials on their own and need help with the design.
Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create materials for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts.
I wanted to open the discussion about these branding guidelines proposed by the team here
https://www.youtube.com/watch?v=G-r_ML-MnMo
Let me start by asking some question in sequence so we can answer in proper thread style
1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print materials to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki?
http://en.opensuse.org/openSUSE:Artwork_guidelines#Colors
2. Ken discussed the possibility of changing our current logo to match more closely the work that SUSE did on their logo to build a stronger brand image. Can you explain more about this idea? What conventions, proposals or extensions do you have in mind about the logo changes?
Which also means the font should be changed? As far as I can see, this has already been done for oSC:
http://www.opensuse.cz/files/styles/obrazek_full/public/welcome.png
We have discussed about the logo font in the past, and I already came up with a few proposals. Which font are you using on the above image? Is it a free font?
These fonts are open sans and source sans. Both of them available through google fonts
3. Richard asked during the video about possibly integrating this branding design into the distribution and what that would entail. What are the plans of the team about making branding materials available but at a distribution level? I also heard wallpaper proposals mentioned during the presentation and, if possible, would you share those?
4. Ken and the team work to help the openSUSE Community work on branding and create materials that will help further us as a brand. What is the relationship that the SUSE Design team has with the community? Ken explained to the audience that they are part of the community and if you can, would you explain how that goes about? How is their team part of the community and what methods do you use to communicate your work with other team members around the world?
5. Miscellaneous questions. Add questions of your own about the branding presentation here...
Is the svg design done with Inkscape? Exports to svg from proprietary software (like Adobe) do not work very well.
Greets Marcus
-- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
Hi again.
Given recent developments in the community about our branding efforts, it is that I write this email.
The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print materials on their own and need help with the design.
Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create materials for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts.
I wanted to open the discussion about these branding guidelines proposed by the team here
https://www.youtube.com/watch?v=G-r_ML-MnMo
Let me start by asking some question in sequence so we can answer in proper thread style
1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print materials to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki?
http://en.opensuse.org/openSUSE:Artwork_guidelines#Colors
2. Ken discussed the possibility of changing our current logo to match more closely the work that SUSE did on their logo to build a stronger brand image. Can you explain more about this idea? What conventions, proposals or extensions do you have in mind about the logo changes?
Which also means the font should be changed? As far as I can see, this has already been done for oSC:
http://www.opensuse.cz/files/styles/obrazek_full/public/welcome.png
We have discussed about the logo font in the past, and I already came up with a few proposals. Which font are you using on the above image? Is it a free font?
These fonts are open sans and source sans. Both of them available through google fonts
Ok, fine. Also I am not sure, why this has not been discussed in the relevant thread on this list. I like the idea with the light bulb, but the term 'connect' might point ppl to connect.o.o. which is not in a very usable state atm (afair it's even discussed to shut it down completely) - but maybe there are some plans I am not aware of. I guess the 'cartoonish' chameleon is just a joke, isn't it? Greets Marcus
3. Richard asked during the video about possibly integrating this branding design into the distribution and what that would entail. What are the plans of the team about making branding materials available but at a distribution level? I also heard wallpaper proposals mentioned during the presentation and, if possible, would you share those?
4. Ken and the team work to help the openSUSE Community work on branding and create materials that will help further us as a brand. What is the relationship that the SUSE Design team has with the community? Ken explained to the audience that they are part of the community and if you can, would you explain how that goes about? How is their team part of the community and what methods do you use to communicate your work with other team members around the world?
5. Miscellaneous questions. Add questions of your own about the branding presentation here...
Is the svg design done with Inkscape? Exports to svg from proprietary software (like Adobe) do not work very well.
Greets Marcus
On 27 April 2014 18:44, Marcus Moeller
Hi again.
Given recent developments in the community about our branding efforts, it is that I write this email.
The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print materials on their own and need help with the design.
Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create materials for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts.
I wanted to open the discussion about these branding guidelines proposed by the team here
https://www.youtube.com/watch?v=G-r_ML-MnMo
Let me start by asking some question in sequence so we can answer in proper thread style
1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print materials to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki?
http://en.opensuse.org/openSUSE:Artwork_guidelines#Colors
2. Ken discussed the possibility of changing our current logo to match more closely the work that SUSE did on their logo to build a stronger brand image. Can you explain more about this idea? What conventions, proposals or extensions do you have in mind about the logo changes?
Which also means the font should be changed? As far as I can see, this has already been done for oSC:
http://www.opensuse.cz/files/styles/obrazek_full/public/welcome.png
We have discussed about the logo font in the past, and I already came up with a few proposals. Which font are you using on the above image? Is it a free font?
These fonts are open sans and source sans. Both of them available through google fonts
Ok, fine. Also I am not sure, why this has not been discussed in the relevant thread on this list.
Why does it need to be discussed? I am almost certain that if we had a discussion about the fonts, we would still be discussing it now which wouldn't be very helpful.
I like the idea with the light bulb, but the term 'connect' might point ppl to connect.o.o. which is not in a very usable state atm (afair it's even discussed to shut it down completely) - but maybe there are some plans I am not aware of.
I disagree with your connection of 'connect' to connect.o.o, and yes as I believe it will be shutdown once the services that link to it have been fixed.
I guess the 'cartoonish' chameleon is just a joke, isn't it?
Why do you say that? It is most certainly not a joke, and has been exceptionally well received here in Dubrovnik. I personally would like to see it or a variant of it as our new logo! I understand why the openSUSE Artwork team may feel as if they have been bypassed, but I can assure you all: *THIS IS NOT THE CASE!!!!!* We needed to get some marketing materials done for the booth boxes, so we managed to get Zvetlana to work on the printed material before Ken got her to do other things. Once Ken and his team have delivered their work items we will see much more from them, and they will be there to provide guidance and advice. Regards, Andy
Greets Marcus
3. Richard asked during the video about possibly integrating this branding design into the distribution and what that would entail. What are the plans of the team about making branding materials available but at a distribution level? I also heard wallpaper proposals mentioned during the presentation and, if possible, would you share those?
4. Ken and the team work to help the openSUSE Community work on branding and create materials that will help further us as a brand. What is the relationship that the SUSE Design team has with the community? Ken explained to the audience that they are part of the community and if you can, would you explain how that goes about? How is their team part of the community and what methods do you use to communicate your work with other team members around the world?
5. Miscellaneous questions. Add questions of your own about the branding presentation here...
Is the svg design done with Inkscape? Exports to svg from proprietary software (like Adobe) do not work very well.
Greets Marcus
-- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
Dear Andrew,
Given recent developments in the community about our branding efforts, it is that I write this email.
The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print materials on their own and need help with the design.
Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create materials for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts.
I wanted to open the discussion about these branding guidelines proposed by the team here
https://www.youtube.com/watch?v=G-r_ML-MnMo
Let me start by asking some question in sequence so we can answer in proper thread style
1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print materials to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki?
http://en.opensuse.org/openSUSE:Artwork_guidelines#Colors
2. Ken discussed the possibility of changing our current logo to match more closely the work that SUSE did on their logo to build a stronger brand image. Can you explain more about this idea? What conventions, proposals or extensions do you have in mind about the logo changes?
Which also means the font should be changed? As far as I can see, this has already been done for oSC:
http://www.opensuse.cz/files/styles/obrazek_full/public/welcome.png
We have discussed about the logo font in the past, and I already came up with a few proposals. Which font are you using on the above image? Is it a free font?
These fonts are open sans and source sans. Both of them available through google fonts
Ok, fine. Also I am not sure, why this has not been discussed in the relevant thread on this list.
Why does it need to be discussed? I am almost certain that if we had a discussion about the fonts, we would still be discussing it now which wouldn't be very helpful.
This is how community works. Come up with a proposal and let's discuss it. In this concrete case, there has been some discussion in the past, and even some kind of conclusion if I remember correctly.
I like the idea with the light bulb, but the term 'connect' might point ppl to connect.o.o. which is not in a very usable state atm (afair it's even discussed to shut it down completely) - but maybe there are some plans I am not aware of.
I disagree with your connection of 'connect' to connect.o.o, and yes as I believe it will be shutdown once the services that link to it have been fixed.
I guess the 'cartoonish' chameleon is just a joke, isn't it?
Why do you say that? It is most certainly not a joke, and has been exceptionally well received here in Dubrovnik. I personally would like to see it or a variant of it as our new logo!
In the end, it's just a question of taste. To me it looks unprofessional.
I understand why the openSUSE Artwork team may feel as if they have been bypassed, but I can assure you all: *THIS IS NOT THE CASE!!!!!* We needed to get some marketing materials done for the booth boxes, so we managed to get Zvetlana to work on the printed material before Ken got her to do other things. Once Ken and his team have delivered their work items we will see much more from them, and they will be there to provide guidance and advice.
At the moment that's exactly what happens. It seems as SUSE tries to dictate the guidelines. That might of course be an option, but at least it's not the way I want to work with a project in my spare time. Greets Marcus
Hi all, I would suggest that everyone watch the video (http://www.youtube.com/watch?v=G-r_ML-MnMo). It answers most of the questions from the various emails in this thread. I'm traveling back home today so I'll not be able to respond until tomorrow. In the meantime, check it out. I think you will find most of your answers there. -- Kenneth Wimer SUSE LINUX Products GmbH, GF: Jeff Hawn, Jennifer Guild, Felix Imendörffer, HRB 16746 (AG Nürnberg) Maxfeldstraße 5, 90409 Nürnberg, Germany -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
On 27 April 2014 18:14, Andy Silva
Hello friends,
Given recent developments in the community about our branding efforts, it is that I write this email.
The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print materials on their own and need help with the design.
Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create materials for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts.
I wanted to open the discussion about these branding guidelines proposed by the team here
https://www.youtube.com/watch?v=G-r_ML-MnMo
Let me start by asking some question in sequence so we can answer in proper thread style
1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print materials to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki?
As Ken and Zvetlana mentioned in the talk, the guidelines will be published on the web and not the wiki, something like www.opensuse.org/design (*THIS IS NOT CONFIRMED, AND WILL BE ANNOUNCED WHEN READY*) I would imagine that the guidlines that the design team are creating will ultimately replace what we currently have.
2. Ken discussed the possibility of changing our current logo to match more closely the work that SUSE did on their logo to build a stronger brand image. Can you explain more about this idea? What conventions, proposals or extensions do you have in mind about the logo changes?
Currently openSUSE's logo is similar yet different to that of SUSE's. As such openSUSE's brand dilutes that of SUSE's, just like SUSE's brand dilutes that of openSUSE so both parties loose. Re-branding is a long process and isn't a straight forward thing to do. So it will most likely be approached in stages, what Ken and Zvetlana presented is the first baby step.
3. Richard asked during the video about possibly integrating this branding design into the distribution and what that would entail. What are the plans of the team about making branding materials available but at a distribution level? I also heard wallpaper proposals mentioned during the presentation and, if possible, would you share those?
Currently the design team is busy with cleaning up the design aspects for the upcoming SLE12 release, they have started to work on some of the branding aspects for openSUSE though. YaST is getting some needed love. The wallpapers that Ken referred to will be announced once he gets a moment back in NUE.
4. Ken and the team work to help the openSUSE Community work on branding and create materials that will help further us as a brand. What is the relationship that the SUSE Design team has with the community? Ken explained to the audience that they are part of the community and if you can, would you explain how that goes about? How is their team part of the community and what methods do you use to communicate your work with other team members around the world?
Not sure I understand what you're asking. The design team at SUSE are just like any other team at SUSE when it comes to openSUSE. Please take into account that for quite some time, there was just Ken when it came to design - Jakub & Garrett were part but both have left some time ago. Ken has had to focus on $DAYJOB to keep a roof over his head, and didn't have much bandwidth. He has spent the last ~12months building up a team to help not only SUSE's design requirements but also openSUSE's. I can't say how Ken will assign the resources he has, but what I do know is that within his team he has people that have strengths in specific areas so depending what is needed he can try and allocate accordingly. Regards, Andy
5. Miscellaneous questions. Add questions of your own about the branding presentation here...
Andy (anditosan) -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
-- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
On 27/04/14 19:14, Andy Silva wrote:
Hello friends,
Given recent developments in the community about our branding efforts, it is that I write this email.
The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print material on their own and need help with the design.
Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create material for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts.
I wanted to open the discussion about these branding guidelines proposed by the team here
https://www.youtube.com/watch?v=G-r_ML-MnMo
Let me start by asking some question in sequence so we can answer in proper thread style
1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print material to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki? These colours are simply the ones used in the latest marketing campaign material. We're offering them in case anyone would like to make their own marketing material according to the brand of this campaign. It is an effort to help others use this campaign and nothing else.
Whether someone wants to put them on the wiki is not up to me, but we should at least wait until we have a full cmyk and rgb palette ready. The colours defined on the wiki are clearly marked for screen usage. This in no way translates to printed material, nor should it.
2. Ken discussed the possibility of changing our current logo to match more closely the work that SUSE did on their logo to build a stronger brand image. Can you explain more about this idea? What conventions, proposals or extensions do you have in mind about the logo changes?
Let me make this point very clear because it can be easily misunderstood: I did not say that we will change anything in any specific way. I said that in my opinion we need, at some time when it is appropriate, enter a discussion with all stake-holders concerning a possible brand refresh, re-brand, etc. My opinion in this is one in a large sea of opinions. My say in the matter is equal to null. I also expressed our frustration at having very little clearly defined branding elements, directives, etc. Creating marketing material in a short time with little or no information on a weak brand is quite hard :-) This is the source of my opinion above.
3. Richard asked during the video about possibly integrating this branding design into the distribution and what that would entail. What are the plans of the team about making branding material available but at a distribution level? I also heard wallpaper proposals mentioned during the presentation and, if possible, would you share those?
Richard did ask whether these colours will be used in the screen design. I think that too much of that is a bad idea. Print and screen design are very different things. If desired one could use the print design as an influence on a new variant of screen design but they will never be translatable 1:1. I did promise the take the current which has come back upstream from SUSE and adjust it as-needed for openSUSE. I was planning on doing it based on the current theme, not creating a new one. Naturally, if there is change needed/desired and anyone wants to help create something new I'll offer any info I can.
4. Ken and the team work to help the openSUSE Community work on branding and create material that will help further us as a brand. What is the relationship that the SUSE Design team has with the community? Ken explained to the audience that they are part of the community and if you can, would you explain how that goes about? How is their team part of the community and what methods do you use to communicate your work with other team members around the world? This is where it gets a bit tricky :-) Our design team has the mandate to work on all SUSE products necessary (SLES/SLED, SUSE Manager, Customer Center, Cloud, HA, etc.). In addition, we are allotted a window for also working on openSUSE.
We stepped in, once the team was up to steam, to fill a gap in a short time. There was budget for marketing material for booth boxes but nothing was ready in any way shape or form. You have to realize that there is much more to what we have done than the design. We had to determine, with Jos and the help of others on the team, exactly what we could print for the money within the time frame of the budget (yes, budgets expire). That meant finding printers which could produce what we needed, for everything singularly to reduce the price, which in turn means more work making sure that everything is printed using the same colours, etc. Then we had to get all the legal information from each printer in order to attain purchase order numbers from SUSE (not as easy as you think :P), work around things when that process was not possible, etc. Oh, and we designed some posters, flyers and such as well...based on a colour (green) and an out-dated logo. All of this took place in a couple of months. Don't forget that the designer had just started a new job in a new country where they don't speak the language. Gosh, I almost forgot that we also had to plan all the logistics for sending the boxes, getting the boxes themselves, finding a space to store all of this, someone to actually send the boxes...you get the point. I honestly don't think that this all would have been possible given the restraints and time-frame if done in the community. Moving forward we'd like to be able to help a bit with the screen design. We have a couple of things we've played around with and would like to offer these and anything else that comes along in the future. Naturally we will submit them to the community and discuss them - anyone can change them or do what they like with them. In this we are community members and expect no special treatment. We expect to start releasing SVGs the marketing material campaign elements as well as the pdf's we used to print everything so far. What people do with them is up to them. The guidelines we made are intended to help but only if you want to use them. That is why we called them guidelines and not rules :-) I hope that answers all the questions in your email. -- Kenneth Wimer SUSE LINUX Products GmbH, GF: Jeff Hawn, Jennifer Guild, Felix Imendörffer, HRB 16746 (AG Nürnberg) Maxfeldstraße 5, 90409 Nürnberg, Germany -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
One thing to clear up...I mistyped and want to be extra certain nobody misunderstands me...correction inline below On 29/04/14 20:33, Kenneth Wimer wrote:
On 27/04/14 19:14, Andy Silva wrote:
3. Richard asked during the video about possibly integrating this branding design into the distribution and what that would entail. What are the plans of the team about making branding material available but at a distribution level? I also heard wallpaper proposals mentioned during the presentation and, if possible, would you share those? Richard did ask whether these colours will be used in the screen design. I think that too much of that is a bad idea. Print and screen design are very different things. If desired one could use the print design as an influence on a new variant of screen design but they will never be translatable 1:1.
I did promise the take the current which has come back upstream from SUSE and adjust it as-needed for openSUSE. I was planning on doing it based on the current theme, not creating a new one. Naturally, if there is change needed/desired and anyone wants to help create something new I'll offer any info I can. I will create a theme based on the current openSUSE theme (light
colours, etc.) and submit it to openSUSE.
-- Kenneth Wimer SUSE LINUX Products GmbH, GF: Jeff Hawn, Jennifer Guild, Felix Imendörffer, HRB 16746 (AG Nürnberg) Maxfeldstraße 5, 90409 Nürnberg, Germany -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
Kenneth Wimer wrote:
On 27/04/14 19:14, Andy Silva wrote:
Hello friends,
Given recent developments in the community about our branding efforts, it is that I write this email.
The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print material on their own and need help with the design.
Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create material for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts.
I wanted to open the discussion about these branding guidelines proposed by the team here
https://www.youtube.com/watch?v=G-r_ML-MnMo
Let me start by asking some question in sequence so we can answer in proper thread style
1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print material to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki? These colours are simply the ones used in the latest marketing campaign material. We're offering them in case anyone would like to make their own marketing material according to the brand of this campaign. It is an effort to help others use this campaign and nothing else.
Whether someone wants to put them on the wiki is not up to me, but we should at least wait until we have a full cmyk and rgb palette ready.
The colours defined on the wiki are clearly marked for screen usage. This in no way translates to printed material, nor should it.
2. Ken discussed the possibility of changing our current logo to match more closely the work that SUSE did on their logo to build a stronger brand image. Can you explain more about this idea? What conventions, proposals or extensions do you have in mind about the logo changes?
Let me make this point very clear because it can be easily misunderstood: I did not say that we will change anything in any specific way. I said that in my opinion we need, at some time when it is appropriate, enter a discussion with all stake-holders concerning a possible brand refresh, re-brand, etc. My opinion in this is one in a large sea of opinions. My say in the matter is equal to null.
I also expressed our frustration at having very little clearly defined branding elements, directives, etc. Creating marketing material in a short time with little or no information on a weak brand is quite hard :-) This is the source of my opinion above.
3. Richard asked during the video about possibly integrating this branding design into the distribution and what that would entail. What are the plans of the team about making branding material available but at a distribution level? I also heard wallpaper proposals mentioned during the presentation and, if possible, would you share those?
Richard did ask whether these colours will be used in the screen design. I think that too much of that is a bad idea. Print and screen design are very different things. If desired one could use the print design as an influence on a new variant of screen design but they will never be translatable 1:1.
I did promise the take the current which has come back upstream from SUSE and adjust it as-needed for openSUSE. I was planning on doing it based on the current theme, not creating a new one. Naturally, if there is change needed/desired and anyone wants to help create something new I'll offer any info I can.
4. Ken and the team work to help the openSUSE Community work on branding and create material that will help further us as a brand. What is the relationship that the SUSE Design team has with the community? Ken explained to the audience that they are part of the community and if you can, would you explain how that goes about? How is their team part of the community and what methods do you use to communicate your work with other team members around the world? This is where it gets a bit tricky :-) Our design team has the mandate to work on all SUSE products necessary (SLES/SLED, SUSE Manager, Customer Center, Cloud, HA, etc.). In addition, we are allotted a window for also working on openSUSE.
We stepped in, once the team was up to steam, to fill a gap in a short time. There was budget for marketing material for booth boxes but nothing was ready in any way shape or form.
You have to realize that there is much more to what we have done than the design. We had to determine, with Jos and the help of others on the team, exactly what we could print for the money within the time frame of the budget (yes, budgets expire). That meant finding printers which could produce what we needed, for everything singularly to reduce the price, which in turn means more work making sure that everything is printed using the same colours, etc.
Then we had to get all the legal information from each printer in order to attain purchase order numbers from SUSE (not as easy as you think :P), work around things when that process was not possible, etc.
Oh, and we designed some posters, flyers and such as well...based on a colour (green) and an out-dated logo. All of this took place in a couple of months. Don't forget that the designer had just started a new job in a new country where they don't speak the language.
Gosh, I almost forgot that we also had to plan all the logistics for sending the boxes, getting the boxes themselves, finding a space to store all of this, someone to actually send the boxes...you get the point.
I honestly don't think that this all would have been possible given the restraints and time-frame if done in the community.
Moving forward we'd like to be able to help a bit with the screen design. We have a couple of things we've played around with and would like to offer these and anything else that comes along in the future. Naturally we will submit them to the community and discuss them - anyone can change them or do what they like with them. In this we are community members and expect no special treatment.
We expect to start releasing SVGs the marketing material campaign elements as well as the pdf's we used to print everything so far. What people do with them is up to them. The guidelines we made are intended to help but only if you want to use them. That is why we called them guidelines and not rules :-)
I hope that answers all the questions in your email.
Thank you for your comments Ken. It certainly helps understanding what you and the team want to do. Looking to the future, I was thinking that it would be a good idea that you all become part of the openSUSE artwork team in the sense that you also contribute to openSUSE's artwork like the rest of us do, on our own. I believe you have great people working for you and it would be great if they could join us in the mailing list as well as the IRC channel and not only under SUSE's request. We are already working through wallpapers for the next release, also gathering some ideas about changes. We are not going too fast though. Andy (anditosan) -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
Hi all. ...
Looking to the future, I was thinking that it would be a good idea that you all become part of the openSUSE artwork team in the sense that you also contribute to openSUSE's artwork like the rest of us do, on our own. I believe you have great people working for you and it would be great if they could join us in the mailing list as well as the IRC channel and not only under SUSE's request.
We are already working through wallpapers for the next release, also gathering some ideas about changes. We are not going too fast though.
We might again want to discuss if we want to use a light colored wallpaper for the next release. We have been using the dark variant for quite a while, now. I remember there has been some proposals for a light design which might already be a good starting point. This might indicate a change of the plasma theme, too. I am not sure if you all know the design of the 13.1 dvds we have done. It is based on the grow conecpt, but makes use of a light background, which looks really good. Greets Marcus
On Wednesday 30 April 2014 09.08:30 Marcus Moeller wrote:
Hi all.
...
Looking to the future, I was thinking that it would be a good idea that you all become part of the openSUSE artwork team in the sense that you also contribute to openSUSE's artwork like the rest of us do, on our own. I believe you have great people working for you and it would be great if they could join us in the mailing list as well as the IRC channel and not only under SUSE's request.
We are already working through wallpapers for the next release, also gathering some ideas about changes. We are not going too fast though.
We might again want to discuss if we want to use a light colored wallpaper for the next release. We have been using the dark variant for quite a while, now. I remember there has been some proposals for a light design which might already be a good starting point. This might indicate a change of the plasma theme, too.
I am not sure if you all know the design of the 13.1 dvds we have done. It is based on the grow conecpt, but makes use of a light background, which looks really good.
Greets Marcus
Just to add one point, the last kde quizz, users like the idea to have different themes I mean technically it's not that hard to have a light and dark branch. But well as we know all, just double the work to be done :-) -- Bruno Friedmann Ioda-Net Sàrl www.ioda-net.ch openSUSE Member & Board GPG KEY : D5C9B751C4653227 irc: tigerfoot ~~~Don't take Life too serious. Nobody gets out alive anyway!~~~
Hi all.
...
Looking to the future, I was thinking that it would be a good idea that you all become part of the openSUSE artwork team in the sense that you also contribute to openSUSE's artwork like the rest of us do, on our own. I believe you have great people working for you and it would be great if they could join us in the mailing list as well as the IRC channel and not only under SUSE's request.
We are already working through wallpapers for the next release, also gathering some ideas about changes. We are not going too fast though.
We might again want to discuss if we want to use a light colored wallpaper for the next release. We have been using the dark variant for quite a while, now. I remember there has been some proposals for a light design which might already be a good starting point. This might indicate a change of the plasma theme, too.
I am not sure if you all know the design of the 13.1 dvds we have done. It is based on the grow conecpt, but makes use of a light background, which looks really good.
Greets Marcus
Just to add one point, the last kde quizz, users like the idea to have different themes I mean technically it's not that hard to have a light and dark branch. But well as we know all, just double the work to be done :-)
Great idea. I would also like to come up again with the proposal to strip the installer/grub artwork from the desktop branding. Meaning the general artwork could be kept over several releases, but the desktop branding could be changed. Greets Marcus
Marcus Moeller wrote:
Hi all.
...
Looking to the future, I was thinking that it would be a good idea that you all become part of the openSUSE artwork team in the sense that you also contribute to openSUSE's artwork like the rest of us do, on our own. I believe you have great people working for you and it would be great if they could join us in the mailing list as well as the IRC channel and not only under SUSE's request.
We are already working through wallpapers for the next release, also gathering some ideas about changes. We are not going too fast though.
We might again want to discuss if we want to use a light colored wallpaper for the next release. We have been using the dark variant for quite a while, now. I remember there has been some proposals for a light design which might already be a good starting point. This might indicate a change of the plasma theme, too.
I am not sure if you all know the design of the 13.1 dvds we have done. It is based on the grow conecpt, but makes use of a light background, which looks really good.
Greets Marcus
Just to add one point, the last kde quizz, users like the idea to have different themes I mean technically it's not that hard to have a light and dark branch. But well as we know all, just double the work to be done :-)
Great idea.
I would also like to come up again with the proposal to strip the installer/grub artwork from the desktop branding. Meaning the general artwork could be kept over several releases, but the desktop branding could be changed.
Greets Marcus
That can be done and it would probably be easier. You mean just having text? -- Andy (anditosan) anditosan.com -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
Hi again.
...
Looking to the future, I was thinking that it would be a good idea that you all become part of the openSUSE artwork team in the sense that you also contribute to openSUSE's artwork like the rest of us do, on our own. I believe you have great people working for you and it would be great if they could join us in the mailing list as well as the IRC channel and not only under SUSE's request.
We are already working through wallpapers for the next release, also gathering some ideas about changes. We are not going too fast though.
We might again want to discuss if we want to use a light colored wallpaper for the next release. We have been using the dark variant for quite a while, now. I remember there has been some proposals for a light design which might already be a good starting point. This might indicate a change of the plasma theme, too.
I am not sure if you all know the design of the 13.1 dvds we have done. It is based on the grow conecpt, but makes use of a light background, which looks really good.
Greets Marcus
Just to add one point, the last kde quizz, users like the idea to have different themes I mean technically it's not that hard to have a light and dark branch. But well as we know all, just double the work to be done :-)
Great idea.
I would also like to come up again with the proposal to strip the installer/grub artwork from the desktop branding. Meaning the general artwork could be kept over several releases, but the desktop branding could be changed.
Greets Marcus
That can be done and it would probably be easier. You mean just having text?
Not necessarily. It could be a simple artwork based on the new branding guidelines. Greets Marcus
Bruno Friedmann wrote:
On Wednesday 30 April 2014 09.08:30 Marcus Moeller wrote:
Hi all.
...
Looking to the future, I was thinking that it would be a good idea that you all become part of the openSUSE artwork team in the sense that you also contribute to openSUSE's artwork like the rest of us do, on our own. I believe you have great people working for you and it would be great if they could join us in the mailing list as well as the IRC channel and not only under SUSE's request.
We are already working through wallpapers for the next release, also gathering some ideas about changes. We are not going too fast though. We might again want to discuss if we want to use a light colored wallpaper for the next release. We have been using the dark variant for quite a while, now. I remember there has been some proposals for a light design which might already be a good starting point. This might indicate a change of the plasma theme, too.
I am not sure if you all know the design of the 13.1 dvds we have done. It is based on the grow conecpt, but makes use of a light background, which looks really good.
Greets Marcus
Just to add one point, the last kde quizz, users like the idea to have different themes I mean technically it's not that hard to have a light and dark branch. But well as we know all, just double the work to be done :-)
Bruno, On this, are you referring to the plasma theme/wallpaper or also a window style theme? -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
On Wednesday 30 April 2014 10.34:10 Andres Silva wrote:
Bruno Friedmann wrote:
On Wednesday 30 April 2014 09.08:30 Marcus Moeller wrote:
Hi all.
...
Looking to the future, I was thinking that it would be a good idea that you all become part of the openSUSE artwork team in the sense that you also contribute to openSUSE's artwork like the rest of us do, on our own. I believe you have great people working for you and it would be great if they could join us in the mailing list as well as the IRC channel and not only under SUSE's request.
We are already working through wallpapers for the next release, also gathering some ideas about changes. We are not going too fast though. We might again want to discuss if we want to use a light colored wallpaper for the next release. We have been using the dark variant for quite a while, now. I remember there has been some proposals for a light design which might already be a good starting point. This might indicate a change of the plasma theme, too.
I am not sure if you all know the design of the 13.1 dvds we have done. It is based on the grow conecpt, but makes use of a light background, which looks really good.
Greets Marcus
Just to add one point, the last kde quizz, users like the idea to have different themes I mean technically it's not that hard to have a light and dark branch. But well as we know all, just double the work to be done :-)
Bruno,
On this, are you referring to the plasma theme/wallpaper or also a window style theme?
The distinction in the survey was not that splitted, so I can just guess. plasma theme is somewhat complex to get all part correctly done. Wallpapers being easier to be changed by whatever the user want. So 2 kind of theme for plasma/kwin I would say. Last time shumski on irc has done the work. -- Bruno Friedmann Ioda-Net Sàrl www.ioda-net.ch openSUSE Member & Board GPG KEY : D5C9B751C4653227 irc: tigerfoot ~~~Don't take Life too serious. Nobody gets out alive anyway!~~~ -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
On 05/01/2014 02:04 AM, Andres Silva wrote:
Bruno Friedmann wrote:
On Wednesday 30 April 2014 09.08:30 Marcus Moeller wrote:
Hi all.
...
Looking to the future, I was thinking that it would be a good idea that you all become part of the openSUSE artwork team in the sense that you also contribute to openSUSE's artwork like the rest of us do, on our own. I believe you have great people working for you and it would be great if they could join us in the mailing list as well as the IRC channel and not only under SUSE's request.
We are already working through wallpapers for the next release, also gathering some ideas about changes. We are not going too fast though. We might again want to discuss if we want to use a light colored wallpaper for the next release. We have been using the dark variant for quite a while, now. I remember there has been some proposals for a light design which might already be a good starting point. This might indicate a change of the plasma theme, too.
I am not sure if you all know the design of the 13.1 dvds we have done. It is based on the grow conecpt, but makes use of a light background, which looks really good.
Greets Marcus
Just to add one point, the last kde quizz, users like the idea to have different themes I mean technically it's not that hard to have a light and dark branch. But well as we know all, just double the work to be done :-)
Bruno,
On this, are you referring to the plasma theme/wallpaper or also a window style theme? Once wallpapers etc are sorted as a enlightenment maintainer and someone who does some enlightenment theme work i'll do a enlightenment theme to match everything else, i can probably do a light and dark variant,
Cheers Simon Lees openSUSE enlightenment maintaner -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
Am 29.04.2014 20:33, schrieb Kenneth Wimer:
On 27/04/14 19:14, Andy Silva wrote:
Hello friends,
Given recent developments in the community about our branding efforts, it is that I write this email.
The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print material on their own and need help with the design.
Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create material for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts.
I wanted to open the discussion about these branding guidelines proposed by the team here
https://www.youtube.com/watch?v=G-r_ML-MnMo
Let me start by asking some question in sequence so we can answer in proper thread style
1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print material to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki? These colours are simply the ones used in the latest marketing campaign material. We're offering them in case anyone would like to make their own marketing material according to the brand of this campaign. It is an effort to help others use this campaign and nothing else.
Whether someone wants to put them on the wiki is not up to me, but we should at least wait until we have a full cmyk and rgb palette ready.
The colours defined on the wiki are clearly marked for screen usage. This in no way translates to printed material, nor should it.
I have taken a look at the oSC photos in the flickr pool. The newly designed material is very hard to spot. The light green one is way better: https://secure.flickr.com/photos/tux93/14022256235/in/pool-2585555@N25/light... When it comes to marketing, the main aim should be to gain attraction. This might be really hard to achieve with a design, where you can barely read the text: https://secure.flickr.com/photos/tux93/14050182935/in/pool-osc14 Greets Marcus
participants (7)
-
Andres Silva -
Andrew Wafaa -
Andy Silva
-
Bruno Friedmann -
Kenneth Wimer -
Marcus Moeller -
Simon